Allergy marketing that keeps your in-office testing and immunotherapy booked all year.
For primary care groups and allergy practices. We own the searches patients make for testing, shots and drops, screen every inquiry for symptoms and insurance, and book it into your testing blocks in seconds. 100 new patients guaranteed or you don't pay.
What your patients type
- allergy testing near me
- allergy shots near me
- allergy drops
- skin allergy test
- food allergy testing
None of them say “primary care.” Your campaigns have to meet them where they are.
As seen on
The keyword map
Four kinds of allergy search. Each one needs a different page.
Primary care groups talk about their allergy program as testing, shots and drops. Patients search for a test, a treatment, a symptom, or a specialist — and a campaign that sends all four to one “allergy services” page wastes most of them.
Testing
They want to know what they’re allergic to.
- allergy testing near me
- allergy test
- skin allergy test
- allergy blood test
- food allergy testing
- allergy testing for kids
- Who
- Usually months into antihistamines that only half work.
- Send them to
- A test-day page: what is tested, how long it takes, which medications to stop first, and that insurance is checked before they arrive.
Treatment
They are done treating symptoms.
- allergy shots
- allergy shots near me
- allergy drops
- sublingual immunotherapy
- allergy immunotherapy
- allergy treatment
- Who
- Often tested years ago and never started treatment.
- Send them to
- A shots-versus-drops page that is honest about the commitment, the schedule, and which option their plan is likely to cover.
Symptoms & seasons
They are not shopping yet.
- seasonal allergies
- pollen allergy
- hay fever
- dust mite allergy
- allergic rhinitis
- sinus congestion that won’t go away
- Who
- Early research, spiking with the local pollen count.
- Send them to
- Education first — short doctor videos and articles — then retargeting with the testing offer as their season starts.
Provider
They are looking for a specialist.
- allergist near me
- allergy doctor near me
- allergy clinic near me
- allergy and asthma doctor
- Who
- Ready to book, and expecting a long wait for a referral.
- Send them to
- Ads that say exactly what you are — allergy testing and treatment with their primary care team — never “allergist” unless one is on staff.
The rule on “allergist”
“Allergist near me” is the search most groups want to win, and the one a primary care group must not pretend to answer. An allergist is a physician trained in allergy and immunology. We still bid on it — the ad just says what you are: allergy testing and treatment, supervised by your physicians, in the office your patients already use.
Start with who you already see
Your first allergy patients are already in your database.
A primary care group already sees the people an allergy program needs — they just never get asked. Before you pay to reach a stranger, the A.I. Patient Coordinators reach the people already sitting in your database: past patients, missed appointments, and older inquiries. New-patient campaigns then fill what is left of the testing calendar.
- Existing patients already trust you, so they book faster and cost the least to reach
- New patients from search and social fill the testing blocks your panel does not
- Every booking is screened the same way, whichever door it came through
Spend with the seasons
Allergy demand is seasonal. Your budget should be too.
We weight spend toward the run-up to your region's pollen peaks, and run testing offers built on indoor allergies — dust mites, mold and pets — through the quiet months, so the calendar does not empty out between seasons.
From search to started on treatment.
Six jobs you would otherwise hire, build and manage — done for you, under one roof.
Step 1
Ads written to the rules
Google for the searches above, Meta and YouTube in the run-up to your season. Meta rejects copy that implies the viewer has a condition, so “Suffering from allergies?” never runs.
Step 2
Screening before the calendar
Symptoms and how long they have lasted, what they have tried, insurance carrier, and the medications your protocol needs flagged before testing, like antihistamines and beta blockers.
Step 3
Follow-up in seconds, for a year
A.I. Patient Coordinators call, text and email every inquiry within seconds, book it into your testing blocks, and keep following up for a full year.
Step 4
Test-day prep
Reminders tell patients when to stop antihistamines, to bring their insurance card, and what testing involves — so test day happens on the day it was booked.
Step 5
A results visit that starts treatment
Scripts for the shots-or-drops conversation, and your recorded visits reviewed and graded with suggestions.
Step 6
Tracked to treatment
A live dashboard from ad to tested to started on immunotherapy — so budget follows patients in treatment, not form fills.
Results
The same system, measured in other specialties.
locations in twelve months
Novis Health · functional medicine
show rate with financially-qualified leads
The Thyroid Place · thyroid
recorded in five months
Medical Center Plus · multi-service practice
a month, in eight months
Blue Mountain Wellness · chiropractic
“In the mid six-figures I’ve spent on marketing, this has been some of the best money I’ve spent.”
Hear it from the practices.
100 new patients guaranteed or you don't pay.
We guarantee 100 new patients, not just names in a CRM or spreadsheet. If we do not deliver 100 under the agreed patient-acquisition program terms, you don't pay. The risk sits with us, not your practice.
See my 100-patient planIs it a fit
Built for groups that can test and treat what the ads bring in.
We take one practice per area and work by application, so we are specific about who this is for.
This is for you if you have
- Physicians who supervise allergy testing and immunotherapy in the office
- Testing blocks on the schedule every week, or a plan to add them
- A team that verifies benefits before test day
- Someone who makes a quick confirmation call to every booked patient
- Results visits you are willing to keep getting better at
It is not for
- Groups that want ads calling them allergists when no allergist is on staff
- Programs that test everyone who walks in. We screen for symptoms, and your payers will too
- Practices without the capacity to see new patients for at least the next 90 days
Allergy marketing, answered.
How do primary care practices market allergy testing?
Start with the patients they already see, then add search and social. Existing patients are the cheapest to reach and already trust the practice. Google captures people searching "allergy testing near me" and "allergy shots", and Meta and YouTube build demand in the run-up to pollen season. All of it should point at a page that explains test day, insurance, and shots versus drops, and every inquiry should be answered within minutes rather than hours.
What keywords should an allergy program target?
Four groups, each sent to its own page: testing ("allergy testing near me", "skin allergy test", "food allergy testing"), treatment ("allergy shots", "allergy drops", "sublingual immunotherapy"), symptoms and seasons ("seasonal allergies", "pollen allergy", "hay fever"), and provider searches ("allergist near me", "allergy doctor near me"). Testing and treatment searches match what a primary care group actually offers. Provider searches are worth bidding on too, as long as the ad is honest about who will treat them.
Can a primary care practice advertise as an allergist?
No. An allergist is a physician trained in allergy and immunology, and an ad or page that implies otherwise misleads patients. Say what you do — allergy testing and treatment, supervised by your physicians — and you can still show up for "allergist near me" searches without claiming the title.
Does insurance cover allergy testing and allergy shots?
Medicare and most commercial plans cover allergy testing and allergy shots when they are medically necessary, subject to each plan's rules. Allergy drops are usually self-pay: the FDA has approved sublingual immunotherapy only as tablets for a few allergens, and liquid drops are used off-label. That is why we collect insurance details at booking, so your team can verify benefits before test day.
When should allergy ads run?
All year, weighted to your region's seasons. Tree pollen in spring, grass in early summer, and ragweed in late summer drive the spikes in search, so spend rises in the run-up to each one. Indoor allergies — dust mites, mold, and pets — carry testing offers through the quiet months so the calendar does not empty out between seasons.
How quickly does it start?
Ads, landing pages, screening, and the A.I. Patient Coordinators go live about three business days after the onboarding call. Leads usually arrive within 24 hours of launch, and the first appointments land on your calendar a day or two later.
Do you really guarantee 100 new patients?
Yes. We guarantee 100 new patients, not just names in a CRM or spreadsheet. If we do not deliver 100 under the agreed patient-acquisition program terms, you don't pay. We only take on practices we are confident we can grow, which is why we work by application and one practice per area.
Do you work with my competitors?
No. We take on one practice per geographical area, so the territory is yours while we work together.