Your gallery is the site. Everything else supports it.
Prospective patients judge a plastic surgery practice on before-and-after images long before they read a word of copy. The site has to make that browsing effortless, credible, and easy to turn into a consult request.
As seen on
Where these sites lose patients
The three failures specific to aesthetic practices.
Elective, self-funded, and heavily comparison-shopped. A prospective patient will look at four surgeons in one sitting, and the site decides which two survive that.
A gallery that is painful to browse
Slow-loading grids, no filtering by procedure, and images that force a pinch-zoom on a phone. Patients came specifically to look, and a gallery that fights them sends them to the next surgeon rather than to the contact form.
No page for the procedure they searched
Rhinoplasty, tummy tuck and eyelid surgery are separate decisions with separate anxieties. A single Procedures page listing all of them ranks for none, and answers none of the specific questions the patient arrived with.
Credentials buried below the fold
Board certification, hospital privileges, and case volume are the objection an aesthetic patient is actually weighing. On most surgery sites they sit on a separate About page the patient never opens.
How the build works
Four decisions that separate a surgery site that books consults.
- 01
Gallery first, and fast
Procedure-filtered before-and-afters that load instantly on a phone, with consent and privacy handled properly rather than as an afterthought.
- 02
A page per procedure
Each procedure gets its own page in the patient's language, with its own recovery, candidacy and pricing questions answered where the patient is asking them.
- 03
Credibility above the fold
Certification, training, and real case volume where the patient is already looking, not filed under About.
- 04
A consult path that fits the decision
Elective decisions take weeks. Virtual consults, financing information, and a low-friction enquiry route for someone not ready to book surgery today.
What it costs
From $199 a month, with no setup fee.
Most of this market charges four to five figures to start, or quotes nothing until you take a call. Plenty of agencies bill $99 to $199 a month for hosting on its own. This is the whole site — design, build, hosting, a support hour every month, and the search and A.I.-answer structure.
- Custom design and build, not a shared template
- Hosting, security, and ongoing technical upkeep
- An hour of support every month for content and page edits
- Procedure and service pages structured to rank
- Schema and structure A.I. assistants can read and cite
Plans start at $199 a month. Larger practices, multi-location groups, and deeper ongoing search programs are priced above that.
Free · no call required
Not sure the site is what is holding you back? Find out first.
We crawl your existing site the way Google and A.I. search do, then hand you the list of what is broken and what to fix first — with the evidence for every finding, and no call required.
Plastic surgery website questions, answered.
What makes a plastic surgery website different from any other medical site?
The gallery. Prospective patients arrive to look at before-and-after results and judge the practice on those images before reading anything, so gallery performance, filtering, and mobile behaviour matter more here than on almost any other kind of medical site.
Do we need a separate page for every procedure?
For the procedures you actually want more of, yes. Rhinoplasty and tummy tuck patients are searching different things with different anxieties, and a combined Procedures page ranks for neither and reassures neither. Procedures you rarely perform can stay grouped.
How do you handle before-and-after photo privacy?
Consent is tracked per image and the gallery is built so a patient's images can be removed cleanly if consent is withdrawn. We will not publish a gallery without documented consent behind it, regardless of what the previous site was doing.
How much does a plastic surgery website cost?
Ours starts at $199 a month with no setup fee, covering design, build, hosting, an hour of monthly support, and the search and A.I.-answer structure. Specialist aesthetic agencies commonly quote $5,000 to $15,000 up front plus a monthly care plan on top.