Medical ad spend calculator
Put your real numbers in and see what each stage of the funnel costs you — per lead, per appointment, per show, and per closed case — plus the return and margin the spend produces.
Your numbers
Change any of these and every figure updates.
What you pay for one raw enquiry.
Contracted value of one closed case — what they sign for, not what you collect.
Conversion rates
Leads that book an appointment
Booked appointments that turn up
Consults that become a case
11.25x
Return on ad spend
$30,750
Monthly profit
91.1%
Profit margin
Where the money goes
Per month
Leads
Raw enquiries
150
Volume
$20.00
Cost per lead
Appointments
Booked from those leads
45
Volume
$66.67
Cost per appointment
Shows
Turned up to the consult
22.5
Volume
$133.33
Cost per show
Closes
Became a paying case
6.8
Volume
$444.44
Cost per close
What a case costs you to win
$444.44 of $5,000 · 8.9%
Leaves $4,556 of the case value, before delivery costs and collections.
How to read it
The same spend, priced at every stage
Your ad spend does not change as people move down the funnel — only the number of people left to divide it between. That is why one weak stage raises the price of every stage under it.
- Cost per lead
- What you pay for one raw enquiry. It is the only stage cost you buy directly — every number below it is this one divided by how many people survived the next step.
- Cost per appointment
- Ad spend divided by appointments booked. The gap between this and cost per lead is your booking rate, and it is usually a follow-up speed problem rather than a lead-quality one.
- Cost per show
- Ad spend divided by the consults that actually turned up. The stage most practices never price. A 50% show rate does not lose you half your appointments — it doubles what every consult in the chair cost you.
- Cost per close
- Ad spend divided by cases closed. This is your true patient acquisition cost, and the only stage cost that can be compared against what a case is worth.
As seen on
Want these numbers for your practice?
Bring your current spend and rates to a demo call and we will walk the same ladder against your own account.
Book my free demo call