How to Maximize Your Reach with Chiropractic Facebook Ads?

In today’s era of technology and the digital revolution, everything can be learned. If you are a chiropractor with no experience in digital marketing but are willing to grow your practice by running chiropractic Facebook ads, it can be easier to do than you think.

There are many video tutorials and blog posts that will give step-by-step guides on how to run these ads. The real challenge occurs when you learn the ropes and run the ads but do not get the reach that you aim for.

I know it can be really frustrating to invest your time and money when you’re not achieving a sound return on your investment. Luckily, it often only takes a few little tweaks and some strategic moves to turn things around.

In this post, I am sharing all the things you can do to maximize the reach of your chiropractic Facebook ads.

The Core Concept of Reach for Chiropractic Facebook Ads

If you are reading this, I assume that you’re a chiropractor who wants to understand the various facets of digital advertising so that you can make the most of it. Therefore, I consider it immensely important to first discuss the core concept of Facebook reach.

People often confuse the concept of reach with impression and engagement. Whereas reach is all about unique views, impression includes repeat views and measures the number of times an ad is viewed. Engagement, however, measures the interaction of your audience with your ad, such as liking, sharing, and commenting.

Now that you have a fair idea of what reach is and how it is different from impressions and engagement, let the real talk about maximizing your chiropractic Facebook ad reach begin.

Maximizing Reach With the Right Target Audience

Setting up a target audience for your chiropractic Facebook ad campaign is the crucial step that decides the success of your campaign. When we talk about the target audience from the perspective of reach, there are two schools of thought. One says that: if you set your target audience to be broader, you show your message to a broader audience and collect extensive data about the people. 

However, according to another doctrine: you must set your target audience to a more narrow yet relevant set of people who are more likely to take an action.

Logically speaking, both sets of thoughts are right if we associate the target audience with the campaign’s objective. If the focal purpose of your chiropractic Facebook ad campaign is to raise awareness about your office and how your services can be beneficial for people, then selecting a broader audience absolutely makes sense. 

On the other hand, if your objective involves getting an appointment, you may select a more narrowed and highly interested set of people.

Rev Up Reach With Retargeted Ads

Another surefire way to maximize the reach of your chiropractic Facebook ad is to opt for retargeted ads.

Why do I say so?

Well, it is always easier to engage an interested patient than a first-time visitor.

So what actually happens is that when you run retargeted ads, you show your message to those who’d be more receptive to it. Contrary to generic campaigns in which you target the audience based on demographic factors, in retargeted ads, you use contextual information about buyer behavior which makes a big difference.

While talking about retargeted ads, it is equally important to discuss lookalike audiences because it also aids in improving the reach of your chiropractic Facebook ad. You can leverage your existing list of clients by uploading it on Facebook and letting its algorithm find similar people and pit your ad in front of them.

There are agencies and professionals who serve their services to people like you. My team has helped many chiropractors attain remarkable growth. So if you are interested, book a discovery call here to talk to my team and learn more about our services.

Good Engagement Guarantees Good Reach

Engagement on your chiropractic Facebook ad is an important factor that can drive good reach. Engagement typically means liking, sharing, and commenting on your ad, and the more people engage with your ad, the more reach the platform gives to your message. If people like, share, or comment on your ad, Facebook shows it to more people. It is as simple as that.

The big question is how to drive this engagement. Strategically, both your targeting and your content play a part in driving or repressing engagement.

The best way to run your chiropractic Facebook ad campaign is to target your page followers for a couple of days. This is because your page followers are more likely to engage with your ad. Then, you can target friends of your followers and then other people. This practice ensures that you get maximum reach on your ad.

As far as content is concerned, the common practice is to create content that people like or hate. Whether they like something or don’t like something, it gets them to express their feelings, tag their friends and share with people who hold the same values and beliefs. The only thing that you should be a little conscious about is that when you upload something that your audience may not approve of, then there will be negative engagement, which can have its own consequences.

Better Copy & Creatives Bring Better Reach

This aspect is directly related to the engagement factor that I discussed above. When you have captivating copy and creativity in your chiropractic Facebook ad, it automatically drives engagement, and better engagement means improved reach.

So, what is it that makes the copy of your chiropractic Facebook ad captivating?

It could be anything that can interest your audience, but from my practice, I have noticed that asking questions in your caption and inviting them to comment and share really helps in driving engagement.

For instance, in the caption of your chiropractic Facebook ad, you can start by asking, “have you tried chiropractic therapy?” or maybe you can ask your audience to tag friends who have tried chiropractic services before.

Similarly, the creative design of your chiropractic Facebook ad should also be captivating. You must consider color, contrast, font size, font type, spacing, and other factors in mind while designing your ad.

Cross-Posting

This one idea is quite lit when it comes to maximizing the reach of your chiropractic Facebook ad. It’s always good to cross-promote your content on your own forums as well as on others. Whatever ad you run, you can also share it on your timeline and stories. This way, you increase the chances of people interacting with your ad.

Another step that you can take is to share your content in different relevant Facebook groups as well as ask popular pages to reshare your content on their pages. If you provide chiropractic services, especially to athletes, you can post to different sports groups and attract new audiences.

When people see your stories or find your content on any other page and interact with you, the Facebook algorithm regards these people as important for your page and begins to show your ad to these people.

The Right Format for Chiropractic Facebook Ads

Before you begin to join the pieces of the bigger picture of your chiropractic Facebook ad, there are a few things that you need to decide. These aspects include the format of your ad, copy tone, and content type. Making up your mind about these basic things will guide your creative process to make your ad more compelling yet relevant.

Video Ads

Ads that have movement of any sort stand out in the feed. When you decide to make a video ad for your chiropractic Facebook ad campaign, it doesn’t mean you have to go big on a budget or have an animator do the things for you (well, it’s great if you can opt for it). There are templates in Facebook’s ad manager that allow you to create video ads from your images.

Vertical Videos

While working on your chiropractic Facebook ad, choose a vertical or square aspect ratio. This is because most people hold their phones vertically, so this way, you’ll cover more of their screens.

Carousels

You can also opt for multi-image-based carousel ads. To promote its own features, Facebook prefers ads that experiment with its new features. Carousels are a great way to highlight multiple benefits of your services or to explain how you can help your patients.

Visual Appeal

Science says that first impression makes a big difference in both personal as well as professional relationships. Therefore, I pay immense importance to the visual appeal of your chiropractic Facebook ad.

The first thing your audience will see is how your ad looks before they even read your headline or click through to check your offer. So, I am highlighting a few things below that you can consider to make your ad campaign more visually appealing.

Background Color Of Your Ad

Whether you are opting for an image-based ad or video, or motion ad, it is important to give some thought to the background color you want to use in your ad. The best bet is to use a solid color other than white, blue, red, or any combination of these colors. I refrain from using these colors because these are Facebook’s own brand palette and may not make your audience stop and pay attention.

Incorporating Pictures And Featuring Models

Whether you want to opt for an all-text ad or want to use images or even a model depends on the type of chiropractic Facebook ad you are running and its objectives. No matter what you are using in your ad, there are a few guidelines that you can follow to make your promotional content more appealing.

If you are opting for an all-text ad, try to use captivating color contrast in your banner to highlight important takeaway messages.

You can also use pictures for your chiropractic Facebook ad; just ensure that you incorporate high-quality images with no copyright issues. Don’t use a face directly looking into the camera as this makes people focus on the person rather than the ad’s main message.

If you are using models, try to rope in someone who looks like your target audience. If the target audience of your chiropractic Facebook ad is athletes, then take someone who looks like an athlete.

Wrapping Up

These are some simple tips that I am sure you’d already be doing, but by undertaking them with strategic planning and thoughts, you add more value to them and begin to get notable results. For instance, you must already be creating the design of your ad and would be writing its caption, but by giving these tasks some strategic thought, you can turn the game in your favor.

If you need a similar boost of growth for your office but lack time to practice and master these tactics to fully utilize your chiropractic Facebook ad? We can help. Set up a discovery call here, and my team will fill you in on how we can skyrocket the growth of your practice.