The Ultimate SEO Audit Guide For Spinal Decompression Advertising

SEO is a complex and ever-changing field. What worked yesterday may not work today, and what works today may not work tomorrow. 

That’s why it’s important to audit your website regularly to ensure that you follow the latest SEO best practices. 

In this blog post, I will walk you through the steps involved in conducting an SEO audit for spinal decompression advertising. I’ll go over each step in detail and provide examples of how to execute each one properly.

Let’s dive in!

Also read: The Right Strategy To Design Landing Pages For Spinal Decompression Marketing

What is an SEO audit?

An SEO audit is a comprehensive analysis of your website’s current state in relation to search engine optimization. It is used to identify areas of improvement and recommend changes that can help improve your website’s ranking in search engine results pages (SERPs). 

Completing an audit before making changes to your SEO will ensure that you are aware of the work that needs to be done and allows you to measure the progress being made. 

If you want your spinal decompression practice website to rank higher on search engines, you must focus on site-specific tactics rather than general ones. Without auditing your own website, it is a waste of time and resources to rely solely on general SEO methods.

A comprehensive SEO audit will assess different sections of your website, such as on-site optimization; off-site optimization; social media metrics; competition analysis; and promotional analysis.

An SEO audit is important for spinal decompression advertising because it can help you identify opportunities to improve your website’s ranking in search engine results pages. 

By conducting an SEO audit, you can ensure that your website follows the latest best practices and make changes accordingly. This will ultimately help you attract more visitors to your website and generate more leads for your business.

How to do an SEO audit for your spinal decompression website

Now that we’ve answered the big question of “what is an SEO audit?” it’s time to discuss how you can complete one for your website to make the most of your spinal decompression advertising efforts. 

Here are the steps involved in conducting an SEO audit:

1. Evaluate Your Website’s Design and Architecture

The first step in conducting an SEO audit is to evaluate your website’s design. This includes assessing your website’s navigation, structure, and overall usability.

You want to make sure that your website is easy for both patients and search engines to understand and navigate. 

There are a few different ways to check for technical errors on your website. One way is to use Google’s Search Console, which is a free tool that allows you to see any errors that Google has found on your website. 

Another way is to use a paid tool like Screaming Frog, which will crawl your website and identify any technical errors. 

Once you have identified any technical errors on your website, you need to fix them as soon as possible. Ignoring these errors can lead to serious SEO problems down the road.

Some things to consider when evaluating your website’s design and architecture include:

1. Is your website’s navigation easy to use?
2. Is your website well organized?
3. Is your website easy to read?
4. Are there any broken links on your website?
5. Is your website mobile-friendly?

2. Analyze your website’s content for Spinal Decompression Advertising

The next step in conducting an SEO audit is to analyze your website’s content. This includes assessing the quality, quantity, and keyword placement of your content. This means making sure that your content is relevant, keyword-optimized, and valuable to your audience.

Start by doing a content inventory. This will help you see which pieces of content are performing well and which need improvement. To do a content inventory, simply create a spreadsheet with three columns:

• Content type
• URL
• Performance

Then, fill in the spreadsheet with all of the different types of content on your websites, such as blog posts, service pages, and landing pages. For each piece of content, including the URL and a performance metric, such as organic traffic or conversion rate.

You can use your blog posts as topics to create engaging videos that are also educational. For example, if you wrote a post called “What to Expect From Your Spinal Decompression Adjustment Session,” this could be a great introduction video for potential patients. 

They would learn about spinal decompression adjustments and why your services might be right for them.

Embedding the video in the blog post will help drive more traffic to your website and increase engagement. And with Google’s video carousel, repurposing blog posts into videos can also help you claim multiple search spots on the page.

Some things to consider when evaluating your website’s content include:

1. Is your content well written?
2. Is your content relevant to your target patients?
3. Does your content contain the right keywords?
4. Is your content updated regularly?

3. Conduct a keyword analysis

The third step in conducting an SEO audit is to conduct a keyword analysis. This involves researching and identifying the best keywords for your website. You want to choose keywords that are relevant to your business and have a high search volume. Here are some keywords that always work best for my clients in spinal decompression advertising.

#spinal decompression

#chronic pain

#back pain

#herniated disc

#degenerative disc disease

Some things to consider when conducting a keyword analysis include:

1. What are the best keywords for my website?
2. What is the search volume for these keywords?
3. What is the competition for these keywords?

4. Check your website’s HTML and CSS

The fourth step in conducting an SEO audit is to check your website’s HTML and CSS. This includes checking for code errors and making sure that your website’s code is up to date. You want to make sure that your website’s code is clean and error-free.

Some things to consider when checking your website’s HTML and CSS include:

1. Are there any code errors on my website?
2. Is my website’s code up to date?
3. Is my website’s code clean and well organized?

5. Test your website’s loading speed

The fifth step in conducting an SEO audit for spinal decompression advertising is to test your website’s loading speed. You should test your website on different devices and browsers to ensure it loads quickly.

You want to make sure that your website loads quickly so that patients don’t get frustrated and leave before they even have a chance to see your content.

Some things to consider when testing your website’s loading speed include:

1. How fast does my website load on different devices?
2. How fast does my website load on different browsers?
3. What can I do to improve my website’s loading speed?

6. Analyze your website’s mobile friendliness

Test your website on different devices and make sure that it is easy to use on a mobile device.

You want to ensure that your website is easy to use on a mobile device so that the patients can access your content no matter where they are.

Some things to consider when evaluating your website’s mobile friendliness include:

1. Is my website easy to use on a mobile device?
2. What can I do to improve my website’s mobile friendliness?
3. How does my website compare to other websites in terms of mobile-friendliness?

7. Analyze your website’s backlinks for Spinal Decompression Advertising

Analyzing your spinal decompression website backlinks involves checking the quality and quantity of your backlinks. Backlinks should be high-quality and come from reputable websites. 

Quality backlinks are links from websites that are relevant to your niche or industry. These websites should have a high degree of TrustRank. The higher the quality of the backlink, the more valuable it is for your spinal decompression advertising campaign.

There are a few key factors that you should look for when evaluating the quality of a backlink:

• Relevance: The linking website should be related to your niche or industry.
• Authority: The linking website should be high-quality and have a good reputation.
• TrustRank: The linking website should have a high degree of TrustRank.

If you can find websites that meet all of these criteria, then you’ve found a quality backlink that will be valuable for your spinal decompression advertising campaign.

Some things to consider when analyzing your website’s backlinks include:

1. How many backlinks does my website have?
2. What is the quality of my website’s backlinks?
3. Where do my website’s backlinks come from?
4. How can I improve the quality and quantity of my website’s backlinks?

8. Check your website for security vulnerabilities

The eighth step in conducting an SEO audit is to check your website for security vulnerabilities. This includes ensuring that your website is secure and that there are no malware or phishing attacks. Your website should be secure so that users can feel safe when they visit your site.

There are many ways to make sure that the spinal decompression website is secure. One way is to check the security settings of the website. Another way is to use a reputable web hosting service. Finally, you can also install a security plugin on the website.

One of the most important options is the SSL certificate. This certificate will encrypt all the information sent between the server and the client. This means that if someone were to intercept the data, they would not be able to read it.

Some things to consider when checking your website for security vulnerabilities include:

1. Are there any malware or phishing attacks on my website?
2. What can I do to improve the security of my website?

9. Analyze your website’s social media presence

This includes checking how often your website is shared on social media and ensuring that your social media accounts are active. You want to make sure that your website is being shared on social media so that users can find you easily.

When analyzing your website’s social media presence, here are some things to consider:

1. How often is my website shared on social media?
2. What can I do to improve my website’s social media presence?
3. Are my social media accounts active?

10. Conduct a competitor analysis

The final step in conducting an SEO audit is to conduct a competitor analysis. This includes comparing your website to other websites in your practice and seeing where you stand in terms of SEO. You want to make sure that you are doing better than your competitors in terms of SEO so that you can rank higher in search engine results pages.

Consider the following when conducting a competitor analysis:

1. How does my website compare to other websites in my industry?
2. What can I do to improve my website’s SEO?
3. Where do my competitors rank in search engine results pages?

Wrapping Up!

An SEO audit is a process used to evaluate a website’s compliance with the latest SEO best practices. It is important for businesses in all industries, but it is especially important for businesses in competitive industries, such as the spinal decompression advertising industry. 

Think Bullish specializes in helping businesses with their SEO audits. If you need help conducting an SEO audit for your business, we can help. Contact us today to learn more about our services or schedule a consultation.