Needless to say, TikTok is huge nowadays. Every business and brand is on TikTok.
If you are not leveraging TikTok to grow your patients’ list and for your chiropractic marketing, you could be missing out on the huge opportunities that this platform has to offer.
It’s an interesting time to be on TikTok as a user! But more than that, it is a great time to join the forum as a creator. So here, I am going to show how your TikTok can be a real anchor for your chiropractic marketing.
Sounds like a plan?
Let’s dive in.
The Crux Of Your Content
I have often found chiropractors under the impression that Tiktok is all about entertainment, fashion, or humor. The general assumption is that serious or healthcare-focused content doesn’t do so well on this platform.
The truth is you don’t need to be worried about the type of content you should upload. There are many ways in which you can keep your TikTok consistently updated. I am sharing some ideas here that have worked well for my client:
Share reviews and testimonials: Often, all you need is good old fashion word of mouth marketing to gain new patients. You can create video testimonials or stitch together different feedback and reviews from your website into a video.
Keep the spark alive with fun yet informative content: Of course, you don’t have to be all simple and plain. As a part of your chiropractic marketing, you too can create fun content. For instance, you can create videos to show different types of adjustments in a fun way.
Film patients’ reactions: Posting a video showing your patients’ reactions post-treatment can be an authentic way to capture the attention of new patients.
Run Paid Advertisements
Just like other social media platforms, you can run paid advertisements on TikTok too. And I can bet, this will be the most fruitful chiropractic marketing strategy for you. Really, paid ad campaigns on TikTok can yield great results for you. If you are interested, you can check out one of my YouTube videos in which I am sharing a real case study that highlights the benefits of TikTok ads.
On TikTok, you can run different types of ads like in-feed video, spark ads, pangle ads, and carousel ads. These different types of ads offer different features. Based on your objectives and goals, you can choose the ad type that’s most suitable for you. In order to run paid ad campaigns, you’d have to create a TikTok ad account. The process of running an ad campaign on TikTok is more or less the same as on other social media sites. With a bit of practice and trial and error, you can manage to run paid ad campaigns. But, if digital jargons and practices overwhelm you, there’s no harm in availing the services of an expert, experienced and reputable agency.
Also, read: How To Explode Your Chiropractic Practice Through Attorney Referral Marketing
The Magnetic Hashtags
Hashtags are a mighty tool in your chiropractic marketing arsenal. Incorporating hashtags in your posts make your content more discoverable on TikTok. With just a click on available tags, prospects can get access to all your relevant content. That means you have to consider hashtags as the SEO keywords for TikTok. Businesses that incorporate at least one hashtag in their posts generate 12.6% more engagement than those without.
Considering the importance of hashtags, you need to be strategic in your choice rather than using random and generic words. For instance, a general hashtag like #MedicalPractitioner may not get you much traction or your profile may get lost in the crowd. However, using a hashtag like #Chiropractor or #SpineDecompression might fare better.
Successful chiropractic marketing on TikTok calls for thinking through those niche and specific tags with less competition and good chances to land on top for that tag.
Here are some other tips for you to use hashtags on TikTok:
- Keep a pulse on trending topics by closely monitoring competitors and industry tags
- Your hashtags should be relevant to the content you are creating
- Copy the top hashtags in your niche to get on the radar of your ideal patients
If you are looking for an experienced professional in your niche, my team can definitely help you. If you wish to know about our services, book a call here.
Opt For Trending Sounds & Filters
Conduct research to see what type of content successful chiropractors have in their chiropractic marketing plan and produce and publish content of similar nature. But, an effective way of making your content reach a broader audience is by incorporating trending sounds, music, songs, and filters into your content.
To know what sounds and filters are trending, you can rely on the discover tab. Then, all you have to do is to add sounds or filters that are going viral. It works like a magic. When you add a trending sound and a user clicks on that your video will appear to them. This is a great way to connect with a new audience when you are running brand awareness campaigns.
Also, when you use trending effects in your videos, you make the algorithm to pick up your video and push it to a broad audience. Plus with this, you also improve your chances to appear on the discover page.
The Magic of Timings
When you produce content and put in every effort to make it engaging, you’d want to optimize it. The best way to get notable chiropractic marketing results from TikTok is to publish content during the hours that guarantee remarkable reach and engagement. To know the perfect time to upload content, take the help of your analytic page. Taking cues from this page, you can determine the ideal time at which your audience responds, engages, and interacts. Once you know the best time to upload, make the most of it. But, remember that these ideal timings may change periodically, so keep analyzing your analytics page and adjust your postings accordingly.
Also, read: Chiropractic Marketing: The “Cheat Code” To A Million Dollar Practice
Connect & Communicate with Your Audience
One of the most effective strategies that you can have in your chiropractic marketing plan for TikTok is to engage one on one with your potential clients. If you want your TikTok marketing strategy to work for you, then you must be able to respond to their queries and comments on a timely basis. A query, comment, or call request on TikTok is an opportunity that you must exploit to grow your practice.
You must build a team of professionals and experts to do this job. Now you must be thinking about what’s the need for having a team of professional sales experts when your support staff can do that on the side. Though replying to comments and answering inbox queries may seem menial tasks, you need to do that in a timely manner.
Another strategy that you can opt for is to outsource this job to an agency. You can consider this option if you have limited space and cannot accommodate a sales team in your office. Outsourcing this task can land you multiple benefits. First, you will get the expertise of trained sales staff who can book your appointment calendar. Secondly, you free yourself from managing an in-house team.
Wrapping Up
These handy yet practical tips will definitely lend a helping hand to you in your chiropractic marketing on TikTok. Follow these tips and try to bring up variety in your content to stay interesting, captivating, and useful for your audience. Remember, this is your TikTok profile and you want to maintain it in the best way possible by creating quality and useful content.
Have you started your chiropractic marketing on TikTok? What specific things worked for you?
My goal at Think Bullish is to help chiropractors like you grow their practice and gain new patients by navigating these digital marketing platforms for you. Schedule a discovery call here to know more about our services.
Want to know about more ways to grow your practice and gain new patients? You’d want to check out my other guides here.
Zack Siegel
Founder/CEO
Zack is a conversion rate lover and PPC ad man spending most of his time optimizing.
He’s an avid bookworm, Chipotle’s most valued customer, and pursuant stand-up comedian…
We give him reality checks every day.