According to healthcare market forecasts, more patients will be interested in chiropractic services, like spinal decompression therapy, in the next few years. Chiropractic medicine is especially popular among millennials, so it’s beneficial for your practice to reach this audience with good spinal decompression marketing strategies now.
If you’re looking to drive more patients to your spinal decompression clinic, it’s important to have high-converting landing pages.
This is the first step in getting more leads and conversions for your business.
In this blog post, I’ll discuss the best way to create high-converting landing pages for your spinal decompression marketing campaign. I’ll go over the most important elements that you need to include on your page, as well as some tips and tricks for driving more traffic to your site.
Why Landing Pages Are So Important for Spinal Decompression Marketing
With the rise of technology, googling medical symptoms has become a norm. In fact, over 60% of internet users use Google as their primary source for health-related information. Because of this, healthcare businesses cannot ignore the importance of having an online presence through high-converting landing pages.
A well-designed landing page is one of the most important ingredients for a successful Spinal Decompression marketing campaign.
Landing pages are designed to capture a visitor’s attention and persuade them to take the desired action, such as subscribing to a newsletter, downloading an e-brochure, or making an appointment.
Spinal decompression is an excellent treatment option for pain relief and correcting spinal issues, but many patients do not understand the service. An expert digital marketing agency like Think Bullish can help you convey positive messages about decompression with a consistent marketing strategy that will bring patients to your office and encourage brand loyalty. Schedule a call with us today to find out more about how we can help your practice grow!
Best Practice in Creating High-Converting Landing Pages
The idea of high-converting landing pages for spinal decompression marketing may sound like a daunting task, but it doesn’t have to be!
By following a few simple tips, you can create landing pages that will help you increase your conversion rate and reach your target audience.
Make a Dedicated Landing Page For Each Treatment Need
First, make sure that your landing page is focused on a single offer. Too often, businesses try to cram too much information onto their landing pages, which can confuse and overwhelm visitors. Keep your landing page simple and easy to navigate, with a clear call-to-action that encourages visitors to take the next step.
Dedicated landing pages that address the patient’s specific needs are far more successful than generalized ads, and they’re a great way to funnel people into your marketing strategy.
The key is to make sure your ads and landing pages focus on the patient’s needs rather than on you or your practice. People only care about what they want, so give it to them if you want to be successful. The average ROI on online ads is 8:1, so if you’re trying to save money, this is a good place to start.
If your clinic is already doing well, adding online ads to your patient acquisition strategy can only help improve things.
Point Your Potential Patient in One Direction
The first rule of thumb for landing pages is to be direct. The same goes for first aid – you want to deliver information promptly and precisely.
Don’t let your users get confused; make it easy for them to find the information they need, and lead them directly to their point of interest. Setting up an appointment, or signing up for an event at a medical facility should be easy for users. The process to find information and reaching the end goal should be short and satisfying.
Creating a landing page that is user-friendly and allows visitors to take quick actions based on their interests is key. If you manage a medical office, make sure the contact form is straightforward to fill out. Never put too many fields on a single form – instead, try constructing funnels that will take visitors smoothly and directly to where they need to go. This way, they won’t get lost or be confused.
Check my guide on Chiropractic Google Ads To Drive $27 In-Market Patients:
Focus on a simple, yet appealing page design
You want your visitors to be able to understand what you’re offering and why they should care, without being overwhelmed by too much information.
Stick to one primary message and make sure it’s clear and concise. Second, use strong visuals to grab attention and convey your message. People are visual creatures, so make sure that your landing page packs a visual punch.
Use high-quality images and videos that help tell your story and showcase your spinal decompression treatment plans.
Include a Call to action
A visible and clear CTA on your spinal decompression landing page is essential to driving conversions.
Your CTA should be a short sentence or catchy word that stands out, and it must be persuasive enough to convince visitors to take action. You don’t want your visitors spending too much time looking for information; make it easy for them to find what they need.
If you want to design a proper CTA, make it simple and easy for the user to act. In addition to great copy, using an attention-grabbing color for the button background will help focus users on your CTA.
The fewer hurdles they have to jump through, the more satisfied they’ll be with your website. Simplicity, proper design, and directness of CTAs are key in bringing focus to what’s really important – and reducing unnecessary distractions.
Use persuasive copy
Use a persuasive copy to convert visitors into leads. Your spinal decompression landing page copy should be clear, concise, and persuasive. Use strong headlines and compelling bullets to sell your offer and convince visitors to take action.
Besides this, make sure that your landing page is mobile-friendly. More and more people are using their smartphones and tablets to browse the web, so it’s important that your landing page is optimized for mobile devices.
Make sure that your text is easy to read on a small screen, and that your CTA button is big and easy to click on.
Add Contact Information
Your spinal decompression practice may promote its services online, but the actual services usually take place in a physical location. Your landing page should contain your clinic’s address and contact information so visitors will know exactly where to find you.
Making a landing page easier to navigate can be done in several ways, depending on your initial goals. If you’re looking to increase conversions, consider adding a contact form or section with a calendar.
This way, potential patients can either leave their information for future follow-up or schedule an appointment directly through the page – and we all know that the simpler something is, the better.
To Sum Up
The best landing pages serve people and deliver what visitors are exactly looking for – no matter if you run a medical facility, sell spinal decompression medical equipment, or organize related events. Pay attention to the fact that the information and the way it is given must be as simple and instant as possible.
Each step a visitor makes on a landing page should lead to a solution to their problem, provide tips, or meet the visitors’ requirements in any other way. While creating a spinal decompression landing page, be specific, and precise, and adjust all needed elements to your audience’s needs.
If you’re looking for expert guidance for your spinal decompression marketing campaign, contact Think Bullish. We specialize in helping our clients make the most of their marketing efforts.
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Zack Siegel
Founder/CEO
Zack is a conversion rate lover and PPC ad man spending most of his time optimizing.
He’s an avid bookworm, Chipotle’s most valued customer, and pursuant stand-up comedian…
We give him reality checks every day.