Using Data to Optimize Your Chiropractic Facebook Ads

Data is the name of the game today! Businesses are using data more than ever for every decision they take and for every operation. 

Business decisions taken in the light of data reflect the strategic value and stand the test of time. Savvy business leaders and performance drivers often regard data as the lifeblood of a business.

Marketers specifically use it to maximize returns on their promotional campaigns. So, what does using data mean for your chiropractic Facebook ad campaigns?

Simply put, using data can be a game-changer for your Facebook marketing because it allows you to optimize results properly.

In this post, I am breaking down precisely why using data to optimize your chiropractic Facebook ads is essential and how the proper usage of data can produce incredible outcomes.

How to Use Data to Optimize a Chiropractic Facebook Ad Campaign?

Big data, data mining, and data analysis; All are terms that we often get to hear. But, incorporating this data to optimize your chiropractic Facebook ads can be a bit tricky for a newbie who has never tried digital marketing.

First thing first, you might wonder how you are going to have data if you have never run any campaigns on Facebook. So, here I am listing out a step-by-0step guide to using data to optimize your chiropractic Facebook ad.

Start with Your Own Data

Here’s the thing: the best set of data is your own. But where does it come from?

It can be lead forms submitted to your website, newsletter subscribers, DMs received from interested patients on your socials or any sort of forms that patients fill out right in your office. You need to dig into your own data and analyze your patient’s locations, demographics, and interests and then target them on Facebook

Using Facebook Analytics to Optimize Your Campaign

Once you start the campaign on Facebook, you start gathering data and then utilize it to optimize your chiropractic Facebook ad. The easiest way is to run a lead generation campaign in which you ask prospective patients to fill out a form. This way, you gather information about the people interested in your services.

You can also start targeting a strong lookalike audience or address people with various interests. Once you get 10,000 impressions or spend an ad budget of $100, you can determine the best-performing audience based on their response or any other metrics such as CPM, CPC, and CTR.

Another thing that you can do is run a general awareness campaign about your office or the services you provide. Leave the optimization task on Facebook. The platform will use its algorithm and collect data from people who are most interested in your chiropractic Facebook ad. After that, you can opt for retargeting campaigns that will work wonders for you.

Using Third-Party Data For Facebook Ad Optimization

Although Facebook’s own analytics is pretty simple to operate and understand, you may want to opt for third-party data for analyzing graphs or stats about a particular aspect to optimize your chiropractic Facebook ad campaign. 

There are agencies who will provide this service as well as tools such as SocialPilot and Brand24 that are designed to give you reports and stats. These tools and resources can be game-changing for your campaigns if used properly to their full potential. You’ll get ready-to-analyze graphs and illustrations about a host of performance parameters and can use them to make informed decisions to optimize your campaigns.

Segmenting Your Data For Ad Optimization

Let me share a quick tip with you, and it’s a simple one. The longer you run your chiropractic Facebook ad campaign, the more data you can gather from the audience. When you have data, the key is to organize and segment it in a way that will give you specifics whenever you need them. 

Here comes into play data segmentation. Sorting and segmenting your data is the first step to take if you want to make data-backed decisions to optimize your campaigns. You can use different factors to segment your data. The most purposeful segments may include:

• Demographic segmentation: Ads you targeted to a specific age group or used any other demographic factors like income or profession.
• Geographic segmentation: This is the most common factor used by chiropractors. As you provide a service, you’d want to target people near you, so it’s the most important segment you must gather data for.
• Device or placement segmentation: You can get an idea about top-performing ads on the basis of their placement or the device on which you chose your ad to appear.
• Design and copy segmentation: In this segmentation, you separate ads on the basis of their content, copy, design, color, format, and other factors.

When you have segmented your data based on the above factors, you are in a better position to use it wisely and more effectively.

If you are in search of an agency to do this job and more for your office, consider reaching out to my team. We have worked with many chiropractors like you and have helped them fully book their calendars. 

Want to know more about our services? Schedule a discovery call here.

Creating Insight-Driven Ad Content

The visual appeal of your ad creative is a critical element that can contribute to the success of your chiropractic Facebook ad campaign. Research shows that an ad creative contributes 56% to a brand’s sales. 

Therefore, it only makes sense to use concrete insights and data while designing the ad and deciding its content. You can take reference from past ads to see which sort of colors, language, tone, and format your audience most resonate with and ultimately engage with your ad. For instance, if your data shows that your audience engages more when you publish motion or video content, it’s a clear signal for you to develop more video ads to drive results.

Retargeting Made Easy with Data Analytics

One of the most promising ways through which you can use data to optimize your chiropractic Facebook ad is retargeting. In fact, it won’t be wrong to assert that retargeting is the actual by-product of data analytics. 

By using data and analytics, you determine which customers are likely to respond and then run retargeted ads that encourage them to convert.

As the name suggests, in a retargeted ad, you reach out to patients who’ve already visited your website. This is one of the most effective ways to structure your chiropractic Facebook ad campaign to drive conversions.

Beat the Competition with Audience Insight

If you have fellow chiropractors near your location and giving you tough competition, then be in the know that you can use data to lure your competitor’s patients away. 

To do that, you need to analyze audience insights and run a chiropractic Facebook ad campaign to attract your competitor’s followers. In addition to attracting new patients from a chiropractor in your neighborhood, you can also track your performance (Facebook engagement) against them. 

All you have to do is add their office’s profile to your competitor’s list, and Facebook will provide you with valuable insights, such as how your competitors’ engagement with patients was last week compared to yours.

Wrapping Up

Promoting your office name on Facebook is no small feat. Deciding on the target audience, budget spending, and coming up with captivating ad creatives can take a toll even on the professionals, let alone someone who isn’t experienced in digital marketing. 

Despite getting the hang of all these things and more, there still remains a level of uncertainty. But, using data to structure your chiropractic Facebook ad campaign is something that bridges the gap between certainty and uncertainty of the success of the campaign. If done right, using data can make all the difference in the results you drive from the Facebook ad campaign.

Although the above-mentioned strategies and techniques can be beneficial for you if you intend to use data to optimize your chiropractic Facebook ad campaign, there is no exact blueprint, only experience, practice, and staying updated can ensure success. If you are looking for an expert to do this job for you, discover more about our services by scheduling a call with us here.

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