Ever wondered how some practices rack in new patient after new patient and you’re struggling to compete.
The truth is it really just comes down to your branding in the market.
You might be doing everything to:
– Podcasting
– Blogging
– Social Media
– Etc etc
Unless you’re positioned as the authority in your market, the go-to practice you will struggle…
And unless your branding backs it up, you will only struggle some more…
—-
According to Merriam Webster, a brand is “a characteristic or distinctive kind.”
It’s your differentiator and it flows into everything you do.
Here are some ways to make sure your brand is in check ✅
– Focus on what makes your patients’ lives easier in everything you do (NOT yours)
– Follow-up, make confirmation calls, send out appointment reminders and text – all of this crafts your brand 📞
– Promote how you’ve innovated – whether you’re open on Saturday, provide a unique service, use online scheduling software, etc etc
– Put out content and stay in front of them consistently
– Make sure your brand is consistent everywhere that people look
– Be available to the digital patient who has questions and wants a quick response
And there you have it!
Go get some new patients in your doors ❤️❤️❤️
0 Comments