Mastering Local SEO For Spinal Decompression Marketing: Strategies To Attract Patients

If you promote your spinal decompression practice digitally, I am pretty sure you understand SEO. You may also have a bunch of strategies already in place for your website and digital presence. But did you know that you can make the most of search engines and their ranking mechanism by optimizing your website for local SEO?

Yes, local SEO. It’s a thing.

Although local SEO is not a new phenomenon, it started to gain traction with the rise of mobile phone usage. When access to mobile internet became widely available, it boosted mobile search exponentially, making local SEO immensely important for businesses offering local products or services.

This means that any local business can appear in the main organic search results and gain the attention of highly motivated prospects. This holds equally true for local SEO for spinal decompression marketing.

If this brief explanation makes sense and you are enticed by local SEO for spinal decompression, read this no-holds-barred post. It will enlighten you with strategies and tactics to amp up your SEO game.

Let’s dive into it.

Get The Basics Right to Get on Top of Local SERPs

Before you even begin to create your local SEO strategy, there are a few important things that are so basic yet utterly imperative to improve your local SEO. If you don’t have these basics checked off, no amount of blog writing and content creation can be beneficial for you. Here are a few essential steps to improve your chances of appearing on top of local search results:

Complete your Google My Business (GMB) profile: This is one of the most important tools for local businesses to attract prospects by appearing on local SERPs. You need to ensure that your GMB profile is complete and up-to-date with accurate business information, including address, phone number, and business hours. Another thing you can do is regularly post updates, events, and promotions to keep your profile active and engaging for local searchers.

Optimize Your Website for Mobile Devices: When searching for any local business, most people use their mobile devices. This way, they can easily make a call or find directions to the business they are looking for. Therefore, optimizing your website for mobile devices is important if you want to make the most of local SEO for your spinal decompression clinic.

Local Search Citations

Citation building or citation management is a fundamental step of local SEO. Citation related to your office plays a pivotal role in making your web page appear in local search results.

But what is a citation in the SEO context?

When a website other than yours mentions or cites your practice’s name, address, and phone number (NAP), it is called a citation.

Google’s algorithm for local search ranks the best local businesses on top for each query based on their relevance and importance. Citation helps Google verify that your office is where your website says it is. As Google crawls the internet and sees that your NAP and other details are consistent across the web, it begins to recognize you as a legitimate local business. This in turn increases your chances of appearing on the local search results. The more websites list and cite your NAP and office details, the more you gain the trust of the algorithm.

These are two basic things to improve and start local SEO for spinal decompression clinics. Once you have these things in place, you can start doing the following things to further improve your visibility to prospective patients around your clinic. 

Go Heavy on Local Inbound Links

Inbound links or backlinks are one of the crucial factors in Google’s local search algorithm. Just like citations, backlinking occurs when a website links to your office’s website. This may seem like a citation but it is entirely different from mentioning NAP. Backlinking happens when a website links to your website in its content. It’s like referring to your practice or your name rather than just listing down your basic information. Google considers backlinking an indication that your website has highly valuable content which is why it is referred by other websites.

When SEO was in its early stages, backlinking was all about adding as many relevant links as possible. Websites with more links are used to rank higher on search results. This led to spammy link-building practices just to beat the competition and rank on top. After Google updated its algorithm, the quality of your backlinks matters more than its quantity. Now, backlinking just a couple of highly relevant and trusted websites is much better than adding too many links from non-relevant websites.

In general, obtaining backlinks from relevant websites with high authority is important. These are the websites that have their audience’s trust and include regional, national, and even global visitors. However, Google’s local search algorithm works a bit differently. To improve your ranking for any local search query, you need backlinks from brands and businesses that are known and have influence in your area. Think of it this way, if your spinal decompression office is in a particular locality of Florida, it makes more sense to have visitors on your website from that location than traffic from any other states who cannot avail themselves of your services.

Blogging for Local Search

Your blog can be one of the most powerful tools for your local search strategy. It can help you get new patients, get more calls, and drive more traffic to your website. While blogging, you don’t always have to write about your services or the treatments you offer. You can also talk about other topics that are not directly related to your clinic but complement what you do. For instance, you can write about the gym or fitness center near your clinic where you visit. Incorporating long-tail keywords is another great strategy that works well for blogs and improves local search ranking. 

Implement These Strategies to Improve Local SEO for Spinal Decompression Practice

Indeed, SEO is a cornerstone of digital marketing. By tweaking it a bit and incorporating local elements, you can turn your practice into a magnet to attract more clients who are in need of your services. All the strategies that I discussed above are neither complex nor highly technical, yet show you remarkable results. Put these things into practice and keep updating from time to time to reap their benefits in the long haul.

Here’s to local SEO and serving more patients in your locality!Ready to implement local SEO? Increase your online visibility and boost the growth of your practice in your area with Think Bullish SEO experts. Schedule a discovery call here.