Tiktok For Spinal Decompression Advertising: A Step-By-Step Guide

A calendar full of appointments, more clients walking into your office, and more awesome reviews.

That’s the dream, right? Having your spinal decompression practice grow and flourish right away.

Well, the good news is that it is possible.

Spinal decompression advertising on digital platforms can truly change the face of your business and grow your practice by leaps and bounds.

There are a number of ways through which you can do spinal decompression advertising, but in today’s post, my focus is on Tiktok.

Tiktok captured the attention of both consumers and marketers in no time. With over 1 billion active users and the tag of the most downloaded app, this platform is an ideal choice for spinal decompression advertising. 

But only running ads on this platform won’t give you impressive results. You need to adopt a systematic approach and tackle things strategically to make the most of this platform.

To help you with this, I am sharing a step-by-step guide to spinal decompression advertising on Tiktok. Whether you are new to the spinal decompression practice or already getting some leads, this guide is sure to be insightful! 

Step 1: Clearly Define Your Objectives

A simple rule to obtain amazing results from spinal decompression advertising on Tiktok is to define your objective of running an ad campaign. 

You must define your ad campaign’s ‘why’ and objectively identify the purpose. To help you here, Tiktok gives you seven different objectives to choose from the three broad categories, i.e., awareness, consideration, and conversion.

An awareness campaign is suitable if your sole purpose is to grow your account. Suppose you want to get potential patients’ information and want them to watch an explainer video. In that case, you can set an objective from the consideration category.

Lastly, if you want them to take a particular action (schedule an appointment or call your office), then, of course, you get to set your objective to be conversion.

Step 2: Naming Your Campaign & Setting Up The Budget

Once you are clear about your ad objective, the next phase is to tie up your goal with the budget. To do that, you have two options: You can allow the Tiktok manager to optimize your budget automatically or set a daily or lifetime budget for your campaign.

Spinal decompression advertising on Tiktok can prove to be very expensive if you do not control your spending limits.

Step 3: Selecting The Placement of Your Ad

Now that you are done with the money matters, it’s time to determine where you’d like your ads placed. 

You get different options for ad placements. You can choose your ad to appear on the “for you” page or the “in-feed” page. You can also choose to place your ad on TikTok’s other apps like Babe, Buzz Video, NewsRepublic, and TopBuzz. 

You also have the option of Pangle placement, which is TikTok’s audience network. If you are a beginner and find all these steps overwhelming, simply allow the ad manager to place your ads automatically for optimal ad delivery.

Step 4: Setting Up Your Target Audience

Like other social networking platforms, Tiktok also has features through which you can accurately select the audience for your spinal decompression advertising. You can define your audience based on demographic and other factors. This will help you create marketing materials that are tailored to their needs and interests.

There are a few factors to consider when determining your target audience for spinal decompression marketing. First, think about what condition or conditions spinal decompression therapy can treat. This will help you narrow down your audience to those who are likely to be interested in the therapy.

Next, consider what demographics your target audience falls into. This includes factors like age, gender, income, and location. Knowing this information will help you create targeted marketing campaigns that reach the right people.

Step 5: Setting Up The Bidding Strategy

When it comes to advertising on TikTok, you have a few different options for setting your ad spend. You can choose to set a daily budget, or you can bid on your ads.

If you’re unfamiliar with bidding, essentially, you’re setting the maximum amount you’re willing to pay for each potential patient who views your ad. The good thing about bidding is that you can control how much you’re willing to spend on each conversion or action you want someone to take after seeing your ad.

For example, let’s say you’re bidding on an ad campaign to promote your practice. You could set a bid of $2 per view with a daily budget of $100. That means you’re willing to spend up to $2 for each person who views your ad, and you’ll never go over your daily budget of $100.

If you’re unsure how much to bid, TikTok offers some helpful guidelines based on the country you’re targeting and the type of campaign you’re running.

To set up your ad bid strategy, head to the Ads Manager and select the campaign you want to edit. From there, click on the “Bidding” tab and choose the option that best fits your budget and goals.

If you have any questions about how to set up your ad bid strategy on TikTok or if you need help optimizing your campaign, schedule a call with us here. We’re always here to help!

Step 6: Creating Your Ad

If you prefer Tiktok’s platform, you’ve got two choices for your ad creative. You can opt for video ads or spark ads.

There’s a reason why Tiktok is regarded as a user-friendly platform. For video ads, too, the platform offers a Video Creation Kit. This creation kit has video templates, images, and background music scores to create a captivating and engaging ad. 

Another option is Automated Creative Optimization. How it works is that you upload 10 images, 5 videos, 5 ad text, and 1 CTA; the system then shuffles these creative uploads to create a mix of ads. The system also performs the A/B testing of these ads. It uses the most effective combination to meet your set campaign objective.

There’s also an option for Landing Page to Video Tool. In this, you have to provide a landing page’s URL from which the ad manager captures high-quality images and uses these images with music to create video ads.

So, these are, of course, some of the amazing ways to create your Tiktok video ads. In fact, some are automatic options that require just a bit of your time and effort. Now, another option that you have is to opt for Spark ads.

Through Spark ads, you can boost organic content from your own account or someone else’s account. If you want to boost content from another account, you’d have to contact that person so that they can provide you with the access code. For instance, if a client visits your office and shares positive feedback, you can contact that person to give you an access code and boost it.

Publishing the Ad

Once you are happy with your ad creative, you’d have to select a thumbnail or upload your own. Then, add some text and your link. Finally, preview, and voila, you’re good to go. Your ad goes through a review process before it goes live.

Wrapping Up

Spinal decompressing advertising on Tiktok can be a great resource for you to grow your practice. The creative ways in which the platform tries to reach your target audience can produce remarkable results. All you have to do is implement this whole process thoughtfully.

I am sure this step-by-step guide will help you set up your advertising on Tiktok. If you are still unsure, feel free to schedule a discovery call here, and my team will be happy to guide you further.