Chiropractic Google Ads: How To Get New Patients In 2024

Hey Chiropractic docs! With its increasing popularity, competition in Chiropractic care is getting fierce. This is the reason why chiropractors on average spend $10,005 per year on advertising their services. This is quite a heavy marketing spend that helps them keep their heads above the water. 

Having a sound budget for advertising requires chiropractors to carefully choose marketing and promotional avenues that ensure great ROI.

A well-optimized campaign can yield a ten times return on investment or more! That is the reason why chiropractic Google ad campaigns are commonly used to gain new patients.

But the big question is whether gaining new patients through a chiropractic Google ad campaign is that simple.

Well frankly, it is, if you know the ropes.

You have to be a little vigilant about a few things and you’re all set and ready to gain new patients through chiropractic Google ad campaigns. Here I am sharing the key elements that will help you manage your ad campaigns effectively and get the results you expect.

Go All Booked With Google Ads

The sure-fire way to gain new patients is to show up in front of your prospective patients right when they are searching for chiropractors like you!

And all thanks to Google, you can easily do that through Google search and maps. Your chiropractic Google ad can appear right at the moment when someone is looking for chiropractor services. A well-timed ad can turn prospects into actual patients.

Also, read: Your Chiropractic Marketing Plan (That Actually Works)

How to set up Google Local Service Ads for Chiropractors?

Simply running ads without putting any thought into it won’t reap any substantial results. The wisest way is to curate a chiropractic Google ad campaign in a strategic way. 

A well-defined and systematic campaign requires you to set your objectives, define your target audience, realize how much you want to spend on Google ads, and much more. Precisely, to create an effective chiropractic Google ad campaign you should ensure the following two aspects:

Strictly Describe Target Radius of Your Campaign: When running chiropractic Google ads, you can target literally anyone anywhere. But, if you cannot render your services to targeted patients due to geographical proximity, it’s of no use. The best way is to make your campaign local and target prospects who can actually see you at your office. You can opt for custom audiences and lookalike audiences. You can also lean on audience insights and Google Analytics to define your niche as accurately as possible.

The Key To Successful Campaign Is To Target User Intent: Gauging user intent and using keywords accordingly is at the heart of your chiropractic Google ad campaign. An intent-focused SEO strategy can truly make or break the game. When you incorporate the right keywords in your campaign, your ad not only appears in relevant searches but also reduces your cost. Search for targeted keywords that yield high click-through-rate and low cost-per-click. In addition to common and frequently searched terms, you should include long-tailed keywords for your SEO campaign.

Optimize Your Ads Over Time

I am sure growing your practice by getting more patients must be under the scope of your immediate focus. Chiropractic Google ads can help you gain new patients, but what’s even better is to optimize your ads over time. Strive for ways to improve your ads and get better outcomes. 

You can make the most of the insights, reports, and tips that Google provides you to make the necessary adjustments in your ads.

While I am talking about insights and using them to optimize your ad, it would be unfair to not mention Google’s own, Google Analytics. This tool provides you with the information that you can add up in your menu to make the most of your chiropractic Google ad campaign. It tells you how many prospects visited your website, how long they stayed on your web, how many pages they navigated, and more information of a similar nature. You can use this information to tweak your ad and increase the effectiveness of your campaign.

Sync Up Your Chiropractic Google Ads With Effective Landing Pages

Sure, chiropractic Google ads bring you new leads, but, converting these leads into patients is a systematic process that encompasses different steps. And, this process makes it inevitable for you to complement your chiropractic Google ads with high-quality, well-thought, and well-designed landing pages. 

You may drive a lot of traffic to your website but if the visitors don’t get what you communicated to them in your ad, they will be disappointed. When you send a prospect to an irrelevant page from your PPC, it not only affects the sales process but also earns you lower ad quality scores. Eventually, you’d end up paying more for each click. Plus, you get less exposure as compared to the advertisers with the highest quality scores. So, I recommend my clients have a specific landing page for each campaign.

Update Your Google Business Profile & Google Maps

If you don’t have your business profile updated on Google or your address enlisted on Google maps, you cannot run a successful chiropractic Google ad campaign. 

Having a profile with accurate and authentic information is important for several reasons. First, mentioning your zip code, area code and street name increases your search engine visibility. 

Second, it develops trust among prospects. Suppose, a prospect is interested in availing your services, but can’t find any information on your business profile, it may create doubts. Also, your website and Google profile should have the same and correct information. In case of any changes in location or operating hours or days, you must update it on your profile. Indeed, these are small things, but they can make big difference.

Jump Into The Bandwagon Of Trends, But Not Blindly

Incorporating trending topics into your chiropractic Google ad campaigns is another great strategy for gaining new patients. Google trends direct you on the road that ensures your ideal audience’s attention toward your content. You can incorporate trending keywords and phrases into your ad creatives to make them appear in search results.

All you have to do is let your creative juices flow to relate your ad campaign with the trending words and phrases. Remember, relevance is the key here! While you follow this tip, you have to be cautious about relevance. The trending topic you are using in your campaign must be relevant to your practice.

Outshine Competition By Highlighting Your USP

Another great way to get more patients through chiropractic Google ads is to differentiate yourself. This is the point that marketers often overlook. When you are running your chiropractic Google ad campaign, chances are other chiropractors in your area would be doing the same. This makes it obvious that whenever a prospect searches for a chiropractic service provider near them, they will get a list of results. Your job is to give this prospect a strong reason to choose you over others.

You can easily do that by highlighting your unique selling proposition (USP). Every brand has some USPs, and you have to highlight that so that prospects give preference to you over competitors. Your USP could be anything like your experience in the field, 100% satisfaction level of patients, state-of-the-art clinic, or anything that gives you an edge over competitors. When you outshine the competition by highlighting your unique selling point, you directly contribute to increasing the clicks on your Google ad.

To Sum Up!

These are some of the easy yet practical strategies that you can follow while working on your chiropractic Google ad campaign. These tips ensure that you maintain your marketing budget while maximizing the results.

Want to reap all these amazing benefits of chiropractic google ads? Get in touch with Think Bullish team to boost your chiropractic marketing Google ads performance. We’ve done this for many chiropractors and can replicate the same and even better for you too.

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