5 Spinal Decompression Marketing Secrets To Explode Your Clinic

It’s no secret, spinal decompression marketing can be hard. However, mastering how to do so effectively can be one of the most rewarding things for your office because it allows you to finally get paid what you’re really worth and to help patients dramatically improve their lives from the grips of chronic pain.

In our comprehensive spinal decompression marketing plan, I’m breaking down my favorite strategy to dust off and jam pack your spinal decompression tables fast. This handful of secret marketing strategies will prove to be dynamite for your patient list. Derived from my extensive experience working alongside numerous spinal decompression practitioners, these aren’t your run-of-the-mill tips; we’re talking about time-tested, experience-backed secrets that pack a punch and deliver results faster than a speeding bullet. 

So, get your marketing toolkit ready because we’re about to unveil five spinal decompression marketing secrets that will have your appointment book bursting at the seams!

The Most Effective, Profitable, and Timeless Spinal Decompression Marketing System

Spinal decompression marketing helps offices like yours generate more pre-qualified spinal decompression patients through a comprehensive program. 

This allows you to get clicks from people who are looking for help with the chronic conditions that you want to treat. You can then run Facebook & Instagram ads, send out email and text blasts, use live call agents, remarketing all of those who visited your webpage to get them scheduled.

Having a well-devised system is like having a treasure map for your spinal decompression marketing. It not only guides you through the intricate terrain of healthcare marketing but also leads you to the hidden gems that can explode your practice. Picture this system as a rich and versatile toolbox in which each compartment is filled with powerful strategies waiting to be deployed. Whether it’s running targeted ads, consistently publishing valuable content, or orchestrating engaging patient events, a robust marketing system gives you direction to navigate the ever-evolving landscape of healthcare promotion.

Our Spinal Decompression Marketing System includes the following steps:

Run Hyper-Targeted Search Advertising For The Relevant Spinal Decompression Keywords

Whether it is spinal decompression marketing or promoting any other business, adopting precision in your strategy is crucial. One of the most effective secrets in my arsenal is running hyper-targeted search advertising. This entails crafting ads that are tailor-made for potential patients actively searching for spinal decompression solutions. 

1) Run a Google AdWords campaign targeting specific keywords related to your business and make sure they are relevant. This will bring traffic from people looking for help with their chronic conditions directly onto a high converting landing page of yours where you can educate them on what services you provide and book them an appointment right away if they qualify.

Now, the major key here is the following:

• High-intent keywords
• Extensive negative keywords
• Household income targeting
• High-converting ad copy
• HIgh-converting landing page

High-Intent Keywords Are Vital

For your spinal decompression marketing, high-intent keywords are the gold nuggets you’re after. These are the words or phrases that your prospective patients type into search engines when they are most motivated to seek your services. Hence, the name is high-intent. These keywords indicate that someone is not just casually browsing but actively looking for relief and solutions to their spinal problems.

So, how do you identify these precious high-intent keywords? 

The easiest way to start is by putting yourself in your potential patients’ shoes. Consider the phrases they might use when searching for spinal decompression therapy. Think about the words they’d employ to express their pain and problems.

In addition to brainstorming, you can utilize advanced resources like keyword research tools. Google’s Keyword Planner or SEMrush are the most popular and best tools to uncover high-intent keywords with significant search volume. These tools provide insights into the terms people type in when actively seeking spinal decompression services. By identifying and incorporating high-intent keywords into your ad campaigns, you can ensure your message reaches those who need it most precisely when they need it.

So, first generating high-intent keywords will require extensive keyword research. You don’t want the people that just search “sciatica” because that could be anyone doing a research project or what have you.

You want those who have intent to actually get treated. Focus on those that are like, “sciatica treatment near me.” Those are the types of patients you want.

Build Your Spinal Decompression Negative Keywords List

Now, once you’ve compiled an idea of what high-quality keywords you want to focus on, you can then compile a list of the negative keywords that you don’t want. This will help you to avoid any conditions that don’t qualify for decompression therapy and all other unrelated keywords that you don’t want.

Examples would be, “lawyer,” “fractures,” “treatment for back pain after a spinal fusion,” etc. You see this will help you to just pay for the high-intent keywords that you actually want. Most offices waste a fortune of money placing their ads in front of the people that they don’t want.

The key to success with Google Ads for decompression practices is laser-targeting your ads to the exact people you want to help. This creates a better user experience on Google, resulting in cheaper click costs, and more profitable results for you.

Now, of course decompression treatment can be expensive for patients who are on disability and not making any money. With household income targeting we can exclude all of the people in your community who are in a lower income bracket from ever seeing your ads – which means you’ll just pay for those who have money to click. This will help you to also be much more profitable and successful.

Household Income Targetting

Targeting your ads based on household income can be a game-changer for your hyper-targeted search ad campaign. Spinal decompression treatments, while highly effective, come with a price tag that might not align with everyone’s budget. This is where household income targeting steps in to ensure your message reaches an audience who is more likely to consider and afford your services.

By excluding individuals in lower income brackets, you ensure that your ads are displayed to potential patients who are financially capable of investing in your treatments. This is achieved by utilizing the demographic targeting options provided by platforms like Google Ads, where you can choose income ranges to focus on.

Imagine the impact of your ads being seen by individuals whose financial situation is compatible with your services. This not only enhances the effectiveness of your advertising budget but also increases the chances of conversions. In essence, household income targeting is like narrowing down your marketing efforts to reach the segment of your community most likely to engage with your practice, ultimately leading to a higher return on investment.

Develop High-Converting Ads Copy

Whether it is spinal decompression marketing or promoting any other field, captivating and compelling ad copy occupies immense importance. Your choice of words to convey your message can be a real point of difference between attracting new patients and fading into the background. To create ad copy that resonates and converts, several essential elements should be incorporated.

Before you sit down to jot down your ad copy, you must understand the pain and discomfort that your potential patient may be experiencing. When you have this understanding, only then will your ad copy reflect genuine empathy and show that you can comprehend their struggles and are here to help. Secondly, it is important that your message should be crystal clear. After reading your message, patients should immediately understand what you offer and how your treatments can alleviate their pain. This also means that your ad copy should be solution-oriented, and your copy should focus on the outcomes and results they can expect. You can bring more weight to your copy by highlighting your USP and what sets your practice apart. Strive to make your copy benefit-driven too. Instead of plainly listing down the features, attempt to highlight the benefits of your services. Explain how spinal decompression therapy can improve a patient’s quality of life. 

Another component that is quintessence of great ad copy is a compelling Call-To-Action (CTA). This CTA encourages potential patients to take action, whether it is about scheduling an appointment, getting in touch with your clinic staff, or signing up for a free consultation. While coming up with the ideas for your CTA, lean on action-oriented words like: “schedule now,” “call today,” or “get started.”

Also, keep your ad copy concise and to the point. Online users have limited attention spans, so every word should add value. Remove any unnecessary filler or fluff.  In addition to all these elements, visual elements of your ad are also important to improve your ad efficiency. In your ad creative, include visual elements like images or videos that complement your message. Visuals can help convey information quickly and capture attention.

So, these are some of the elements that can make your ad copy highly effective and will reap results. Ensure that you take care of these factors, and your ad will start showing you results. Also, I cannot emphasize enough the A/B testing of your ad copy and creative. Try out different versions to see what works for your audience and what does not.

Develop High-Converting Ads & A Landing Page

High-converting ad copy and a high-converting landing page will help you drive even better results. Now, a landing page especially is absolutely essential to a successful spinal decompression marketing campaign.

Most people will ask, “why can’t I just send the visitors to my website?” You might be wondering the same thing.

Let me ask you: If you went to your favorite store, but the place was a disaster; you couldn’t find what you were looking for and couldn’t even see how to clearly pay for what you wanted, would you buy something?

Of course not.

A website is the exact same way. There is too much information and way to many places for a patient to go. Anyone coming from Google Ads should have only two options: call the office or fill out a form to get more information. That’s it.

This literally results in typically 10x better performance. An average website converts 1-2% of visitors into a lead or phone call.

A landing page will typically convert 20-25%. It’s worth building a landing page, I can assure you. It’s one of the most powerful marketing tools.

There is no doubt that in your spinal decompression marketing, a strategically designed landing page serves as your digital welcome mat. Your landing page is indeed a virtual doorstep where potential patients arrive, seeking answers to their pain and relief needs. To ensure your landing page effectively converts visitors into valuable patients, there are several vital elements that should be in place:

Compelling Headline or Header: The header of your landing page or heading is the first thing visitors see, and it needs to grab their attention instantly. Make it concise, benefit-driven, and directly related to spinal decompression therapy.

Clear and Concise Copy: Follow the cues discussed above and keep your messaging clear and to the point. Explain the benefits of spinal decompression therapy in plain language. Visitors should understand what’s in it for them within seconds.

Engaging Visuals: Incorporate relevant and engaging images or videos that illustrate the process and results of spinal decompression. Visuals can help convey your message more effectively than text alone.

Trust Factors: Establish trust with your audience by displaying trust factors such as certifications, awards, and logos of professional organizations. Testimonials from satisfied patients or endorsements from healthcare professionals can also instill confidence.

Compelling Offer: If you have a special offer, such as a free consultation, a discounted first session, or a downloadable guide, make it prominent. Highlight the value of this offer to entice visitors.

Clear Call to Action: Just like your ad copy, CTAs are important for your landing pages, too. Consider the placement of your CTA and make sure that it is prominent enough and guiding enough to entice visitors to go to the next step and take action.

Contact Information: Include your contact information on your landing page and make it convenient for visitors to reach out to you in case they have a query or need further assistance with something. It is important to mention all the ways to reach out to you because different visitors may prefer different contact methods. So, display your phone number, email address, and contact form. Also, when you add a form on your page, make sure that it is simple and concise and asks for basic information. Lengthy forms can deter conversions.

Mobile Optimization: Make your landing page responsive to various devices. Many visitors access your page on their smartphones, or some may open it up on their tablets. That is why your landing page must look and function well on all sorts of screens.

With all these elements in check, your landing page can derive impressive results for your chiropractic marketing campaigns. You can also improve your landing page by conducting A/B tests on these discussed elements. For instance, you can try out different CTAs, use more captivating headlines, or try out different visuals. Continuously improving by altering these elements can help you refine your page for better conversion rates. Then, it is also important to use analytical tools to keep an eye on visitor behavior. You can track metrics like bounce rate, click-through rate, and conversion rate to identify areas for improvement.

Use Facebook & Instagram For Retargeting Ads

Use Facebook & Instagram Ads that use retargeting technology to track visitors all over the web who saw or clicked your ad. These ads have a high click-through rate and higher conversion rates since they target specific individuals who already showed interest in your decompression clinic to begin with.

The only thing complex about this can be the setup and it will be important to create an engaging ad.

Facebook & Instagram have gotten wildly more complex recently with all of the privacy and tracking updates, but what you must know is how to use it.

These social media platforms are highly effective because just about everyone in our culture is on them (over 2/7ths of the world).

In your retargeting efforts, I would encourage testing testimonial videos, testimonial images (a patient holding a white board works excellently), video tours of your office, you talking to the camera, and just general photos, animations, and graphics.

One of the best videos we run is an animation of a patient on a decompression table showing how the spine expands and contracts on the machine.

I’d encourage sending these people to the same landing page as well to get them to sign up and schedule.

 

Run A Focused Spinal Decompression Advertising Campaign

Run additional ads educating patients all over Facebook & Instagram

On the platform, you can also run targeting ads using all kinds of marketing material. This is highly effective for scaling because it provides an omnipresent approach and can drive floods of new patients quickly into your office.

The key here is to regularly update your ads to keep them consistent and to focus on education on the various different conditions that you’re treating as well as what makes your office unique.

I would give away a discount offer on this platform to get people excited to come into your office. With this type of marketing, it’s important because you’re essentially disrupting their scroll on social media.

They’re not searching for you, but if you can grab their attention, you’ll gain their interest and start carrying them through the buying process.

Nurture Your Decompression Leads Via Email & Text

Send out email blasts & text messages that will follow up with all leads generated from Google AdWords Campaigns, Facebook Ads, Instagram Ads, etc.

This is a great opportunity to further nurture your leads. I love sending out email content with testimonials and related information to get them more excited and engaged.

You have to remember that there is a specific sequence of events that has to happen for a prospect to go from clicking your ad to becoming a patient.

This warms them up to you and builds your trust so they end up coming and seeing you and not a competitor. It will help you to stay top of mind and to build authority while educating them.

I encourage focusing the content on case studies and social proof and education around why getting treatment is so important and how it works. You can also do regular check-in texts to see how they’re doing and if they’re still looking for help.

Follow-Up With Your Leads With Live Call Agents

Use live phone call agents manned by office staff or contracted call center professionals (yes it’s possible) who can schedule appointments while talking to patients over the phone and answer any questions they may have about your spinal decompression services.

When you start running these ads, this is one of the most profitable things you can do. Of course, you need leads to do this, but when you have a high-volume of them, make sure to have people calling them.

This will tremendously boost the number of appointments you have coming through your doors.

You can have the callers qualifying patients over the phone and calling to confirm appointments after they’re scheduled to increase performance.

Want Some More Spinal Decompression Patients… Like, Yesterday?

Wrapping up, if you’re looking to generate more pre-qualified spinal decompression patients through a comprehensive program then schedule a demo with us today here! 

We guarantee qualified decompression clinics $150k or you don’t pay from our spinal decompression marketing.

We’ll walk you through the steps you need to take to implement this effectively and if you like us, we can teach you step-by-step or do it completely for you!

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