The ONLY Way to Market a Medical Practice for High Ticket Cash Pay Patients

You’ve got the passion, and the drive to serve your patients. 

You stay updated, run digital ads, and invest significantly in patient acquisition. 

Yet, you get roller-coaster months with twists and turns in your income stream.

No matter how hard you try to make it a smooth ride, something always seems to ruin the plan. Sometimes, it’s the unresponsive leads and ghost appointments. Other times, it’s the no-show rates that keep you from achieving your goals. All of this leaves you feeling like you’re hard-selling and frustrated.

If everything I’ve shared so far resonates with you, keep reading. I’m discussing the core missteps that are causing these issues and how to fix them.

Watch the replay of a webinar on my YouTube channel where I discuss these common mistakes and my proven method to fix them. The video also includes screenshots and a live breakdown of ads, showing how they produced remarkable results for my clients. 

Why Do You Feel Capped?

Following social media trends, dodging algorithms, running ads like everyone else, and writing ad copy with hooks that have already been used multiple times can make you feel stuck and capped. You might think you’re doing everything right, but the results just aren’t meeting your expectations.

When doing more no longer gets you more results, it’s easy to feel like you’re hitting a ceiling.

Tactics Without Strategy Is the Noise Before Defeat

Simply put, the main reason behind your stagnant growth is the lack of a solid strategy. You might be doing all the things that others do, but without a strong plan, you’ll only get limited results. Sometimes, practitioners even have a plan, but if it lacks strategic elements, the success is short-lived and unsustainable.

When your strategy doesn’t yield enough results, it’s usually because:

• You have a strategy that everyone else uses.
• You don’t stick to your strategy.
• You stick with it for too long without evolving.
• You abandon what’s already working, hoping something else will work even better.

Think of it this way: relying on tactics alone is like shooting an arrow with your eyes closed, hoping to hit the target. A strategic high-ticket cash-pay patient approach, on the other hand, is like using binoculars to aim, sharpening your tools, and then taking the shot with confidence that you’ll hit the target.

How to Flip the Scenario & Have Patients Begging You for Your Services Instead of You Begging Patients to Join You

Many practitioners are unaware of what scales an office, often confining themselves to a limited scope of success. They frequently believe that growing their practice requires a greater number of patients banging on their doors. However, a strategic and forward-thinking approach focuses on attracting fewer but highly motivated, interested, and affluent patients who can afford your services without hesitation.

These are the patients who won’t think twice about providing their credit card details. This approach flips the current scenario: instead of begging patients to avail of your services, you position your practice in front of real patients with the means and motivation to seek them.

Here’s the Truth You Know Very Well

No one searches on Google for the fourth-best doctor in their area. Right? Yet, many practitioners don’t put conscious and directed efforts into positioning themselves as the number one doctor. The real reasons people choose you over others are often because:

• They feel understood by you.
• They believe your services will alleviate their pain.
• They love your vibes/energy (yes, that’s a thing).
• You give them hope for recovery or relief.
• They can see that you deliver great results.

So, what yields this sort of positioning? 

Good messaging, branding, strategically devised ad campaigns, and a proven sales system. When you combine all these things, it forms a system that we use at Think Bullish and call the Patient Recruitment Method (PRM).

With PRM, You Don’t Need Clickbait

When you implement a system like PRM, your pool of leads doesn’t contain random strangers on the internet. Instead, you attract high-ticket patients with cash in hand for the services you offer. You don’t reach these potential patients by merely following trends. You implement a system that, from start to finish, positions your practice as number one, helps you get qualified and high-ticket patients, and works to improve and maximize lifetime patient value. Essentially, PRM is a four-step process that mimics the employee recruitment process for multimillion-dollar corporations. In this process, each step is interconnected with the others and acts as a staircase to bring you high-ticket and highly motivated patients.

The PRM Process: Transforming Your Practice

Step 1: Patient Recruitment The first step in the PRM method is to generate traffic strategically. Rather than attracting just anyone, the goal is to draw in qualified leads through effective messaging, audience targeting, and strategic ad placement. By focusing on these elements, you ensure that the patients who show interest are already a good fit for your practice.

Step 2: Filtration Filtration is where the PRM process stands out. After initially attracting highly qualified patients, you become even more rigorous. The process involves creating forms and applications that require manual input, which helps filter out less committed leads. A brief phone screening follows, where you assess each applicant’s needs and urgency, allowing you to prioritize effectively. A virtual seminar is then conducted, providing patients with detailed information about what they can expect from your services and the necessary investment. This seminar helps weed out those who are not serious or cannot afford the treatment, leaving you with highly motivated and qualified candidates.

Step 3: Case Acceptance The case acceptance stage involves a detailed motivational interview. This consultation allows you to delve deeper into the prospects’ needs, goals, and motivations, tailoring your recommendations and treatment plans accordingly. Following this, a comprehensive candidate assessment is conducted, including physical examinations, medical record reviews, and other diagnostic tests. This thorough assessment ensures that only suitable candidates are accepted, setting the stage for successful treatment outcomes and long-term patient satisfaction.

Step 4: Ascension Marketing Once a patient is in your clinic, convincing them to opt for complementary services becomes easier. At this stage, more than just marketing, the quality of your services, office environment, and staff play crucial roles in converting them to higher-value programs or packages. By delivering exceptional care and maintaining a supportive atmosphere, you enhance patient loyalty and encourage them to explore additional treatment options.

Wrapping Up

A step-by-step method like PRM, carefully designed to give you strategic direction, makes it possible for you to attain your goals. In today’s era, what many consider marketing is often a collection of short-term tactics and hacks that may yield results temporarily but fail to provide sustainable growth. To truly scale your practice, you need a vision and a forward-thinking approach. PRM is a methodology we rely on with confidence, as it has consistently produced outstanding results for all our clients. By adopting this method, you ensure a systematic, strategic approach to patient acquisition and retention, positioning your practice for long-term success and stability.

If you’re ready to implement this proven system for your practice, schedule a one-on-one discovery call with Think Bullish medical marketing team here.

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