5 TRT Marketing Ideas To Help Your Business Grow

Before I discuss anything about the marketing and strategies to get more Testosterone Replacement Therapy (TRT) patients, I want to share some startling figures with you.

Research conducted in 2013 reports that TRT sales have increased by a whopping 1700% in the last 9 years and have grown by 460% in the last 3 years.

Around 14 million men in the US have low levels of testosterone, but only 10% of this population avail TRT.

Aren’t these stats eye-opening and mind-boggling?

As a professional marketer in healthcare, I can see these figures as an opportunity to tap into an unexplored market.

Conflicting evidence regarding the risks and benefits of TRT often keeps the male population away from availing these treatments. This scenario also creates hurdles for genuine practitioners to gain new patients.

I am sharing a few marketing ideas that can boost your TRT practice and gain you new patients.

These are not only marketing ideas; I’d rather call them a process. This is because one idea is interconnected with another and successful implementation of one will lead you to ultimately take your practice to the top.

Raise Awareness Through Landing Pages

By creating landing pages, you can get new leads easier and faster.

The fact that there are 14 million men in the US who may have the condition and only 10% of this population avail TRT services implies that something should be done to raise awareness among men.

Designing a campaign to create awareness among men who may be at risk can pave the way to generating new leads.

To craft this landing page, you need to adopt and use patient-friendly language that resonates with your target audience. Through your content, you can encourage men to be proactive about their health and get their testosterone levels checked. In addition to that, you must incorporate all the key elements of a high converting landing page such as an appealing headline, CTA, images, offers, video content, and other factors that turn an ordinary landing page into a high converting one.

This strategy will surely be one of the finest strategies in your TRT marketing plan because its result is backed by research. According to a report, disease-awareness campaigns increase tests and treatment initiations.

Also, read: The Best Functional Medicine Marketing Practices You Must Know in 2022

Define And Fine Tune Your Target Audience

Now that your message or marketing communication material is ready, you have to decide to who should it reach out. So, it is necessary to define your target audience.

The rise of TRT services is attributed to both demographics as well as industry marketing. So, it only makes sense to fine-tune your target audience. You can look at health concerns like men at an old age or the issue of obesity to fine-tune your target audience.

According to a study conducted by JAMA Internal Medicine, TRT among men 40 years of age and older has increased threefold. 

Also, baby boomers are living longer and actively searching for ways that curb the effects of old age infirmities.

Plus, there are self-perception factors attached to it. Testosterone has always been synonymous with youthfulness and vigor. So, manipulating hormones to impede aging is nothing new.

Older men who are obese also come under the radar of your target audience. Science suggests that low Testosterone could potentially be the result of weight gain and illness. In fact, some studies argue that it may not be directly correlated to aging but to the fact that older men easily tend to gain weight and develop more diseases.

When you consider these factors, you get more parameters in your hands to define your target audience accurately. Just imagine how the results are going to be when you run an ad campaign targeted toward men in general as compared to an ad campaign that targets for instance obese men 40 years of age and older.

To avail services of a specialized agency and boost your business by getting more appointment leads, schedule a call with my team here

Run Google Ad Campaign

Now that you have your landing page ready and your target audience defined, the next thing you need to drive more patients to your clinic is to spread out your message (landing page content) to your audience (which you defined and fine-tuned). The best way to do that is by running Google ad campaigns. 

Google Ads is an important strategy for your TRT marketing plan because this is the way people now shop for anything or decide to avail any service. Whenever your patients intend to avail a service, they turn to Google to know more about the professionals. 

That is why Google searches are regarded as the high-intent search, which simply means that the patient is already motivated to sign up to your treatments, all you have to do is appear on top of the search result. 

To ensure that your practice or clinic’s name appears on the list, you have to structure your ads strategically. Here are a few guidelines for you to manage a highly effective and result-producing ad campaign on Google:

• Plan your budget in advance. You can spend as little or as much as you want.
• Be aware of keyword syntax. If you’re targeting the term “low T treatments near me,” it must be anything like +Low+T+Treatment+Near+Me or [Low T Treatment Near Me] or “Low T Treatment Near Me”. If you ignore the keyword syntax, your keyword would be classified as a broad match and will make your ad less targeted.
• Be extra vigilant about the location your ad is targeting. AdWords default setting suggests it to be “in our about;” however, to actually reach out to your target audience in your area, your location should be set to “in” your area.
• Also, be cautious and carefully consider Google’s advertising policies for the healthcare field.

Make The Most of Facebook Ad Campaigns and Remarketing Feature

Another great way to spread your message to a well-defined and highly-targeted audience is through Facebook. I am sure that Facebook must be an integral part of your TRT marketing, but running paid ad campaigns to targeted profiles can give you better results.

Running ads on Facebook and maximizing its impact is not easy. It takes a lot of trials and errors to learn the ropes. For you to start off your TRT marketing on Facebook and running ads successfully, here are a few guidelines:

• Running ads on Facebook involves three levels – ad campaigns, ad sets, and ads. In each ad campaign, you can have many ad sets and in each ad set, you can have multiple ads.
• Define the campaign objective clearly. Mention whether you want to raise awareness, generate leads, drive conversions or any other relevant objectives.
• Set up a realistic budget and keep on tweaking it on the basis of results.
• Select automatic ad placement.
• Target audience according to the parameters that are defined above.
• Design a captivating creative ad. You can have both static images or videos as your ad creative.

Also, do check out this YouTube video, where I am talking about getting financially qualified leads.

In an ideal scenario, all your prospect patients opt for your TRT treatments as soon as they get to know about you. But of course, that’s not the case. Today, people spend more time making their decisions and educating themselves about their options than ever before. 

That is why running a successful paid ad campaign is not enough for your TRT marketing. To continue to get patients at your doorstep, you also need to consider retargeting or remarketing.

Thinking what on God’s green earth this is?

Let me make things simpler for you. 

As the name hints, running a retargeting campaign means getting interested patients into your clinic’s radar once again. Suppose, a potential patient visited your website or interacted with your page, but hasn’t availed your TRT treatments; through the retargeting campaign, you can bring yourself right in front of such prospects and prompt them to convert into actual patients. 

It’s all about showing your ads or being in front of those who already know about you and the treatments you offer.

Also, read: The One Secret Ingredient to Attracting New Patients

Convert Leads Into Patients Through Follow-Up and Engagement

Implementing a thoughtful plan to convert your TRT leads into patients by constantly engaging with them should be a core pillar of your TRT marketing. Whenever prospects provide you their information through inbox messages, sign up for your newsletter, or react to a CTA on your landing pages, you must have a strategy in place to follow up with such leads.

Engaging leads from time to time will keep your brand on top of their mind. They will continue to visit your website, interact with you on social media platforms, directly reach out to you and submit their queries until they become your TRT patients.

Now the big question is how to keep them engaged and ensure that your name stays on top of their mind?

There can be so many ways to do that, but one of the most effective is by sending them informative, educational, promotional, and offer-based newsletters. 

This is a TRT marketing strategy that keeps reminding prospects about your name until they convert and become your patients. You can even add a “subscribe to the newsletter” button on your Facebook page or have a specific landing page to generate leads and then nurture them till they convert.

Those practitioners who find it difficult to curate a newsletter can get in touch with niche-specific agencies. These agencies have experts who are trained on the best scheduling and conversion processes to motivate, qualify, and drive these patients through your door. 

Summing Up

Driving and motivating patients to come out of their comfort zone and bring them to your clinic can be quite a daunting task. But, the above-mentioned TRT marketing strategies will totally amp up the game for your incoming patients. Put them into practice strategically and you’ll start noticing the results.

For all the busy practitioners, who think these TRT marketing strategies can really bring results but they don’t have time to work on them; Think Bullish offers is here to make it happen for you. To know more about our offerings, schedule a call with us here.

If you find this blog post useful and informative, you may want to check out my other guides here.

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