The Power Of Video Marketing: How To Use It To Grow Your Neuropathy Practice

The use of videos in healthcare marketing is becoming increasingly popular among medical practices. Most practitioners use video to connect with patients–existing and potential–to create trust and promote their practice. 

Similarly, video marketing is a powerful tool that can (and should) be used to grow your neuropathy practice. In my years of marketing for healthcare practitioners, I have seen video campaigns do wonders in creating leads. In this blog post, I will discuss how you can use video marketing to reach more patients and grow your business. I will also provide tips for creating effective videos to help you achieve your goals.

So, if you are looking for ways to expand your neuropathy practice, read on for some must-have neuropathy marketing tips directly related to video marketing!

Also read: How To Create Neuropathy Advertising That Works On Instagram

The Video Marketing Outlook Today

Did you know that over 65 percent of people are visual learners? And around 90 percent of the information our brain processes is visual!

Not to mention, messages conveyed using graphics and visuals are 43 percent more effective.

A majority of people are innately drawn to visual content because it speaks to them on a psychological level. According to a report, around 54% of patients would rather consume useful information through videos than email newsletters or social media posts. 

In addition, video content is more likely to be remembered than text-based or image-based content since you can express emotions with Videos that wouldn’t otherwise be possible. For example, according to research, using the word “video” in your email subject line can increase click-through rates by 65 percent, open rates by 19 percent, and decrease unsubscribers by 26 percent.

These human emotions will lead to conversions eventually, which is why landing pages that contain videos convert 8 percent better than those without videos.

As a neuropathy practitioner, you understand the importance of marketing. You know that in order to reach new patients and grow your business, you need to get the word out about what you do and how you can help people.

Traditional marketing methods, such as print ads or television commercials, can be expensive and may not reach your target audience. On the other hand, digital content like static posts or carousels take time to actually convert. Video marketing is a cost-effective way to reach a large number of people with your message. Additionally, video is an engaging medium that can capture attention and hold it long enough to deliver your message.

If you want to know how to plan and execute a video marketing campaign for your practice, feel free to schedule a call with my team today.

The Benefits of Using Videos for Neuropathy Marketing

As online video content becomes increasingly popular, medical practices that don’t include it in their digital marketing campaigns will be at a disadvantage.

Video is the future of content marketing, and according to Nielsen, almost 64 percent of marketers expect it to dominate their online strategies shortly. In terms of potential reach, video content is incomparable. Video is one of the strongest tools for social media marketing, SEO campaigns, and online marketing strategies.

For example, YouTube encompasses over 1 billion unique viewers each month- even more than any other social network except Facebook. By engaging your potential patients through video content, they will not only share it with others but also spend extended periods of time on your website.

There are many benefits to using video marketing for your neuropathy practice. First, videos are an effective way to reach a broad audience. You can post your videos on your website, social media channels, and even on video-sharing sites like YouTube. This ensures that your target patients will see your videos and be able to learn about your neuropathy practice.

Another benefit of video marketing is that it is an engaging medium. People are more likely to watch a video than to read an article or listen to a podcast. This means that you have the opportunity to really capture people’s attention and deliver your message in a way that is engaging and interesting.

Finally, video marketing is great for building trust with potential patients. When people see you and hear you talking about neuropathy, they will be more likely to trust you as a source of information and a neuropathy practitioner. This can lead to people scheduling appointments with your practice, which is the ultimate goal of marketing.

Top Ways of Creating Effective Videos for Your Neuropathy Practice

Now that you know why you should invest in video advertising for your neuropathy marketing campaign, you may be wondering how to create an effective video campaign. Here are a few ways to do that:

Educational Videos

The top strategy is to create educational videos about neuropathy. These videos can explain what neuropathy is, how it’s diagnosed, and what treatment options are available for different pain areas. Think about doing a video series on the pain points and solutions for patients keeping in view your demographics. For instance, you can design a video series specially meant for the older demographic covering the neuropathy issues that this age group most often faces. These types of videos can help people understand neuropathy and may even lead to them scheduling an appointment with your practice.

Patient Testimonials

Another strategy is to create testimonial videos from current patients. There is nothing better than a happy patient talking about how you helped them manage their pain. In these videos, patients can share their experiences with neuropathy and how your practice has helped them. These videos are super powerful in convincing potential patients to schedule an appointment with you.

Promotional Videos and Call to action

You can also create promotional videos highlighting the services your neuropathy practice offers. These videos can be posted on your website and social media channels to attract potential patients. You can also include a call to action at the end of these videos, such as a special offer or discount for people who schedule an appointment. Through this, you can reach a wide audience of potential patients and convince them to schedule an appointment with your neuropathy practice.

Behind-the-Scene videos

One great way to engage your potential patients is to show them what goes on behind the scenes in your neuropathy practice. You can post these videos on your website and social media channels to attract potential patients. These types of videos can give people a glimpse into your day-to-day operations and how you help patients. This can be a great way to build trust with potential patients and convince them to schedule an appointment.

Some examples of behind-the-scenes videos could be:

• Your clinic routine
• A tour of your neuropathy practice
• Before and after treatment procedures
• An introduction to the neuropathy team and live sessions on the most pressing neuropathy issues with solutions

When it comes to video marketing for neuropathy practices, there are many different strategies that you can use. But the most important thing is to be creative and think outside the box. With a little effort, you can reach a large number of people with your neuropathy practice’s message. Here are a few tips to keep in mind when running a video campaign for neuropathy marketing:

1. Keep it short and to the point. People have short attention spans, so make sure your videos are under two minutes long. Get to the point quickly and deliver your message clearly and concisely.
2. Use engaging visuals. People are more likely to watch a video that has interesting visuals. Use images and graphics to help tell your story and capture people’s attention.
3. Use compelling storytelling. Tell a story that will grab people’s attention and make them want to learn more about your neuropathy practice.
4. Be authentic. People can tell when you’re being genuine, so make sure your videos are authentic and represent your neuropathy practice well.

Optimizing Your Videos for SEO

SEO is important for your neuropathy marketing. From your website content to videos you produce, every marketing material should be optimized for SEO. You may be creating captivating videos and publishing them consistently, but if you are not optimizing them for SEO, you are not utilizing them fully. You will get some traffic on your videos organically, people who find your content naturally. However, to ensure that your video content reaches highly interested and relevant people far and wide, you need to optimize your videos for SEO. Here are a few things that you should do to improve the discoverability of your video content:

Always Add Keyword-Enriched Titles: The title of your video is probably the first thing that your viewers are going to notice. By including keywords in your titles that patients might search for, you make your videos more discoverable.

Never Forget Description & Tags: Another great way to improve the SEO of your video content is to incorporate relevant keywords in the description of your videos. Strive to balance the use of both broad and specific tags to reach the wide audience.

Add Alt Text to Thumbnail Images: A thumbnail is the static image that gives a preview of your videos before playing it. Adding alt text to these images also improves SEO and helps your content get more easily discovered by your audience.

Transcription, Subtitles & Translation: One of the best ways to improve the discoverability of your video content is to make it accessible to as many people as possible. Adding transcription (audio and text) helps search engines understand what your video is about and bring that in front of people who are searching for it. Moreover, adding translations and subtitles helps speakers of other languages find and understand your content. Furthermore, search engines often rank multilingual content higher.

Distribution Channels for Your Video Content

There are several effective ways to promote your video content. Some distribution channels are free and some charge a fee to promote your video marketing materials. While choosing the channels for your neuropathy marketing, you need to consider what makes the most sense for your office’s marketing goals. Some of the popular distribution channels for your video content are:

• Your clinic’s website.
• Video content platforms such as YouTube, Vimeo, etc.
• Your social media forums like Facebook, Instagram, TikTok, LinkedIn and others.
• Online review sites like Yelp.
• You can also embed videos in your email campaigns and newsletters.

To Sum Up!

Video marketing is a powerful tool that can help you reach more patients and grow your neuropathy practice. Creating engaging and informative videos can build trust with potential patients and encourage them to schedule appointments with your practice. So, if you are looking for ways to expand your neuropathy practice, consider using video marketing!

At Think Bullish, we can guide you through creating engaging and informative videos that will capture people’s attention and encourage them to schedule appointments with your neuropathy practice. Schedule a call with us today, and let us help you take your neuropathy practice to the next level!