Availing opportunities to serve more patients while growing your practice is the ultimate agenda of every practitioner. And undoubtedly, marketing plays an indispensable role in it.
Fortunately, my extensive experience in digital marketing, along with assisting hundreds of practitioners, has equipped me with systematic and strategic marketing approaches that ensure guaranteed results.
In this blog post, I am sharing proven and tested spinal decompression marketing strategies meticulously designed to target patients with specific pain points that make them ideal candidates for your spinal decompression therapy program. I am discussing these strategies in a systematic way, where I’ll start by sharing how you can gain the attention of your ideal patients and then push them down the funnel. Let’s discuss this step-by-step guide in detail.
Grow your spinal decompression practice exponentially by implementing proven and result-driven marketing strategies through our digital marketing services. Schedule a discovery call to learn more about our services.
The Most Winning Spinal Decompression Marketing Strategies
Step 1: Capture Attention
The first and most important step in attracting new patients and growing your practice is to capture the patients’ intent. To achieve this goal, you can incorporate a variety of attention-grabbing strategies in your spinal decompression marketing plan. Your core focus should be on creating compelling content that captivates the attention of potential patients and sparks interest in them to learn more about your practice’s offerings. Here are some effective strategies and examples to capture attention:
Post Informative Content on Social Media
Creating attention-grabbing and information-laden posts on popular social media platforms like Facebook, Instagram, and Twitter is a no-brainer. Through these posts, you can showcase the benefits of spinal decompression therapy. Use eye-catching graphics, attention-grabbing headlines, and persuasive copy to pique the interest of potential patients.
Promote Video Content
Video content is a highly engaging format for spinal decompression marketing and can quickly capture the attention of your target audience. You can produce video content about the success stories of your previous patients. Create short, appealing, informative videos that showcase your patients’ before-and-after experiences, emphasizing the positive impact on their lives.
Publish Informative Blog Posts
Write and publish blog posts that address common issues like back pain and discuss how spinal decompression therapy can solve these problems. Craft attention-grabbing titles that resonate with potential patients’ pain points.
Run Targeted Ads
A foolproof way to capture the attention of your prospects is to run targeted online advertising through platforms like Google Ads. Through these targeted ads, you can reach individuals actively searching for solutions to their back pain. Use relevant keywords related to spinal decompression therapy to ensure your ads appear when potential patients seek answers.
Opt for Influencer Marketing
Collaborating with influencers for your spinal decompression marketing is a modern yet effective strategy. Influencers can share their positive experiences with your therapy and recommend your services to their followers.
By using a combination of these strategies, you can effectively capture the interest of potential patients and lay the foundation for a successful spinal decompression marketing campaign.
Collaborate with Other Businesses
In addition to influencers, consider teaming up with other businesses that complement your office and the services you offer. For instance, you can partner up with a family care physician near your clinic and work on a referral basis to expand your patient base. There is also a possibility of co-sponsoring healthcare events or hosting seminars to capture the attention of those who may need your services. Such collaborations and partnerships can improve brand awareness and ROI for every party involved.
Omnichannel Spinal Decompression Marketing Strategy Works Best to Create Awareness
When creating awareness about your office and the services you offer is on the agenda, an omnichannel strategy is a great way to do that. This strategy calls for trying out new mediums, yet ensuring that all your channels work in synergy. Campaigns that utilize omnichannel approaches like newsletters, social media, and PPC usually have higher rates of return and better performance than single-channel efforts.
Step 2: Convince, Engage & Grab Info
Once you have managed to gain the attention of your prospects, the next logical step in your spinal decompression marketing is to convince and engage your potential patients. The sole purpose of this exercise is to persuade them to take action and give them a clear pathway to learn more about your spinal decompression practice. Below, I am sharing some effective strategies to convince and engage patients and ultimately move them down the sales funnel.
Create Stand-Alone Landing Pages
Stand-alone and campaign-specific landing pages can be super effective for your spinal decompression marketing. These separate landing pages can urge potential patients to take the next step and provide their contact details. Enrich your landing pages with persuasive copy, clean layout, minimal design, testimonials, and captivating visuals to achieve your goals.
Offer Valuable Lead Magnets
High-value lead magnets, such as e-books, guides, or informative videos related to spinal decompression therapy, can serve you well here. By offering these free resources, you can grab information from potential patients in exchange for valuable insights and information.
Send Persuasive Emails
Persuasive emails can be the core assets for your spinal decompression marketing. These emails play a vital role in nurturing leads and in giving them additional information about spinal decompression therapy. Opt for personalized messaging to keep potential patients engaged and interested.
Utilize Testimonials, Reviews & Feedback
When you have gained your potential patients’ attention, another important step to move them further down the funnel is to gain their trust. There is no better way to establish your credibility than through testimonials and reviews of your existing patients. Highlight success stories and testimonials from satisfied patients who have experienced positive outcomes with spinal decompression therapy. To build trust and credibility, you can display these testimonials on your website, social media platforms, and marketing materials.
Use The Power of CTAs
While you attempt to engage your interested and motivated patients, ensure that you include a clear and compelling CTA throughout your spinal decompression marketing content. This is important to encourage potential patients to take the next step. Use action-oriented language that guides them toward scheduling a consultation or contacting your practice.
By implementing these strategies in your spinal decompression marketing, you can convince potential patients to avail of your treatments. When you provide value and personalized content, you ultimately build trust and establish your practice as a reliable choice.
No matter what strategy you are implementing to convince your target audience and move them down the funnel, you need to rely on content. Whether you are sending emails or creating landing pages, your content plays a powerful role in grabbing the attention of your audience and persuading them to use your services
Step 3: Make An Irresistible Offer
In your spinal decompression marketing journey, you are standing at a point where you’ve successfully captured the attention of potential patients and convinced them to express interest in your spinal decompression therapy program.
The next move? Seal the deal!
With an irresistible offer, you can convert your prospects into patients. Making the right offer can be a game-changer and significantly boost your patient conversion rates. Here are some strategies that you can consider to create an irresistible offer:
Free Consultations or Assessments
Another strategy to improve your conversions is to offer complimentary consultations or assessments to give potential patients a taste of the personalized care they’ll receive at your practice. This allows them to experience the value of your services before committing.
Value-Packed Packages
You can also consider bundling up multiple sessions or complementary treatments to create value-packed packages that attract potential patients seeking comprehensive care.
Create A Referral Reward Program
While making the interested prospects convert into patients, you can run referral reward programs. This strategy acts as a catalyst that boosts your patient base as you incentivize your existing patients to refer friends and family by offering rewards or discounts for successful referrals.
Complimentary Add-Ons
Provide extra perks or add-ons to enhance the patient experience. This way, you not only provide a little something extra to your patients, but you also create your clinic’s USP by setting your practice apart from competitors.
So, these are some strategies that you can use to make an irresistible offer to your potential patients. These are just basic ideas, and you can bring your spin to these approaches. To create an irresistible offer, you must have a profound understanding of your target audience’s needs and preferences so that you can tailor the offer to address specific pain points and highlight the unique benefits of your spinal decompression therapy program.
Step 4: Serve Your Patients – Exceed Expectations and Create Advocates
Undoubtedly, attracting new patients to your spinal decompression practice is a big feat! But your spinal decompression marketing efforts should not stop here. Now, your focus should be on even the most critical step, i.e., serving your patients with exceptional care. Strive to deliver on your promises and exceed their expectations to turn satisfied patients into advocates who’d spread positive word-of-mouth about your practice. Here’s how you can serve your patients in a better way:
Enhance Patient Experience
To elevate your patients’ experience, consider going the extra mile to create a warm and welcoming environment that puts your patients at ease. Small gestures like offering refreshments, providing comfortable waiting areas, and ensuring minimal waiting times can significantly enhance the overall patient experience.
Personalized Care
Every patient is unique, and tailoring your approach to meet their individual needs and preferences is vital. Take the time to understand their specific pain points and goals, and then develop personalized treatment plans accordingly. This personalization makes them feel special, leaving them super satisfied with your services.
Offer Additional Support
You can also improve your patients’ experience by offering additional support. For that, you need to go beyond the therapy sessions and provide resources and educational materials that empower patients to take an active role in their well-being. This could include at-home exercises, nutritional advice, and lifestyle tips to complement their treatment.
Show Appreciation
Express genuine gratitude for your patient’s trust in your practice. Express your appreciation through personalized thank-you notes, special discounts for repeat visits, or loyalty programs that reward their continued support.
These strategies will aid you in consistently exceeding your patients’ expectations, resulting in a virtuous cycle of positive word-of-mouth advertising. Satisfied patients become enthusiastic advocates who share their success stories with friends, family, and colleagues, generating valuable referrals for your spinal decompression practice.
Step 5: Seek Feedback – Improve Your Services and Attract New Patients
In any thriving spinal decompression practice, continuous improvement is the key to staying ahead of the competition and attracting new patients. The process not only improves your practice but also improves your spinal decompression marketing.
So, what’s the best way to improve your services?
One of the most effective ways to enhance your services and patient experience is by actively seeking and utilizing patient feedback. Here’s how you can utilize feedback and practice constant improvement:
Solicit Patient Feedback
Have a strategy in place to encourage patients to provide feedback on their experiences, both during and after their treatments. You can use feedback forms, surveys, or even personal conversations to gain valuable insights into their thoughts, concerns, and suggestions.
Consider and Analyze
Getting feedback is not enough; you must take the time to analyze it objectively. Identify recurring themes or areas of improvement that could enhance your practice’s services.
Adapt and Implement
Based on the feedback received, develop action plans to address any identified issues or opportunities for improvement. Implement changes promptly to demonstrate your commitment to providing the best possible care.
By actively seeking and acting upon patient feedback, you can show your dedication to providing the highest quality care possible. Prospective patients are more likely to choose a practice that is receptive to feedback and continually strives to elevate its services.
While soliciting feedback to derive insights and bring improvement is great, if you want to take things to the next level, I’d advise you to implement the feedback loop strategy. A feedback loop is a system that relies on information about an action to modify future actions. For your spinal decompression marketing, implementing this strategy means seeking feedback from your patients, analyzing their input, and then using these insights to improve your services. Unlike a typical exercise of collecting feedback now and then, this strategy is a continuous process and urges you to put in place a systematic approach to fetch reviews and feedback about your services continuously. Feedback loops can be of two types: positive and negative. Positive feedback loops involve reinforcing positive elements to amplify your patients’ experiences; whereas, negative feedback loops mean identifying a weak area and taking necessary actions to rectify the issue
Bonus Tip: Harness the power of targeted ads for Spinal Decompression Marketing
While promoting your spinal decompression clinic on social media platforms is great for brand building; running targetted ads, on the other hand, directs valuable and interested patients to your website or a landing page.
It is important that when you opt for targeted ads, you have a strategy in hand. Spending money on ads thoughtlessly won’t reap the results you are looking for. I always recommend you use Pay-Per-Click (PPC) tools to classify your links as labeled ads on search engine result pages related to spine decompression service keywords.
Having a Google Ads strategy in your marketing plan can be very beneficial for your spinal decompression practice because these ads are highly successful in producing high-quality leads.
First of all, these ads ensure that only interested people visit your landing page. When a potential client visits your website by clicking through a Google Ad link, they are well aware that they will land on exactly what they are looking for. This signifies a high level of intent of potential clients either to avail spinal decompression therapy or get more details about it.
The targeting capability of this tool is also very impressive. You can run Google Ads and target your well-defined audience using various parameters like demographics and location.
When you spend on Google AdWords to market your spinal decompression service you get the desired visibility when your name appears right in front of potential patients near your area.
As a chiropractor, you can get motivated patients through Google Ad campaigns to get to the local reach and attract interested patients to move from their devices to an in-person visit to the office.
Another reason that makes Google Ads an ideal choice to promote your spinal decompression services is the likelihood that patients who click through Google Ads are already passed through the initial stages of the customer funnel.
Such patients usually have a fair idea about their condition, and they are near to taking an action to find a solution.
If these intricacies and running targeting ads seem a little daunting to you, a great idea is to take the help of an expert.
Invest in Video Marketing
Video marketing is not the slice of the future; rather it is an integral part of the marketing plan now. It can especially yield good results for doctors and medical professionals by helping them establish a connection with their patients and by producing educational and informative content.
Your prospective patients might have a series of questions about spinal decompression programs like, is the procedure extremely painful? or is it the right treatment plan for them?
One of the best ways to brush aside their apprehensions is to make educational video content about what’s involved in the spinal decompression technique and procedure. The best way is to have your marketing material in the form of informative video content.
This will clear the mind of prospective clients and show them what to expect exactly. Once they get to see what the process looks like they are more likely to book appointments with you.
You can take permission from a patient going through the process to record a video and make it available to prospective clients. Or take the help of professional animators to create an animated video explaining the process.
The next step is to promote this content via the website, social media, and newsletters to reach out to a larger target audience.
Also read: 5 Spinal Decompression Marketing Secrets To Explode Your Clinic
Referral Marketing goes a long way!
Promoting genuine reviews and testimonials is a sure-fire way to promote just about any product or service. When people get to hear from someone who has personally undergone the procedure, they are more likely to consider it for themselves.
Around 70% of patients regard online reviews as an immensely important factor to pick up a healthcare or medical service provider.
You can encourage your patients to share their feedback with you during follow-up sessions. Put these reviews and testimonials like a billboard on your website, share them on Facebook and other platforms, and encourage followers to reshare these testimonials to spread the word about your reputation.
Don’t know how to get referral leads?
This is exactly where we help healthcare practitioners. Get in touch with our experts to develop a referral strategy that gets you quality leads.
Develop social media content that speaks to your target audience
Be specific about your patients’ pain points in your social media content. Address their fears, educate them and retain them as your patients by continuously educating them through useful targetted content.
Making an account on popular social media platforms is a no-brainer marketing strategy. Although with time, updates in algorithms and techniques to market your business on these platforms have become more technical and complex, with a little bit of preparation, you can still make the most of these mediums through targetted content.
And, even if that doesn’t work for you, it’s always smart to consult a professional or an agency to help you get started. Whether you are opting to use these platforms on your own or taking a professional’s help, you need to ensure that you reach out to your target market strategically. You can do this by keeping in mind a few things:
- Use the network potential of Facebook and try to connect with other local businesses in your area through relevant Facebook communities. This will improve your practice visibility.
- Facebook also offers a multi-layered marketing mechanism. You can opt for a balanced mix of organic and paid content.
- You can drive organic traffic by consistently creating engaging content.
- To reap the benefits of paid ads through Facebook, make sure that your ads reach your target audience, which you can easily do by selecting and narrowing down various parameters such as location, interests, age, gender, and other demographic factors.
- Instagram is an ideal platform to introduce your services to new patients. This is because this tool offers features that can help new patients to get familiar with you, and the procedure.
Through stories and live sessions, you can even address their apprehensions and queries. Instagram is also an incredible platform for patient retention. It offers great opportunities to keep up the communication and stay engaged with your existing clients.
- You can also use TikTok as an influencer to educate your patients and address their apprehensions.
Important Considerations For The Targeted Spinal Decompression Marketing Strategies To Work
The above-mentioned tactics can work for you to gain new patients, but there are a few things that you must consider to make the most of them. If you are working with an agency, work in close collaboration with them to ensure that they do the following to turn your marketing campaigns into a success.
- Define Your Target Market: Before you start implementing marketing strategies, you should know your target market. You need to define what gender, age group, and geographical location you wish to target. Develop a complete profile of your target audience. This will help you run super-specific targeted ads.
- Set A Marketing Budget: When you have a set budget for marketing, you can determine the course of your marketing campaign effectively.
- Keep Tracking ROI: Remember, you can’t manage what you can’t measure. So, it is important to track how much each penny spent on marketing yielded the results. This will not only keep your finances sorted but it will also provide useful nuggets on what’s working and what’s not.
- Follow The Right Path: Do more of what brings great results and re-assess if something is not working.
- Choose An Agency Wisely: For doctors and medical practitioners walking the path of marketing can be a bumpy ride. Given their tedious clinic schedules, they get little or no time to spend on promotions.
A better option is to opt for a reputable agency. Check out their services thoroughly, what they stand for, their client reviews, and the value that they can add to your practice.
Wrapping Up
Growing your spinal decompression practice requires a well-rounded approach and strategic implementation of spinal decompression marketing strategies. By following the above-mentioned step-by-step guide, you can position your practice for success. Adopt a patient-centric approach and remain agile in responding to patient needs to build a loyal patient base and attract new patients.
Need assistance from expert marketers specialized in healthcare marketing to implement this step-by-step guide for your practice? Schedule a discovery call here with my team to learn more about the services we render.
FAQs
Q2: What type of information should I gather from my audience?
It depends on how you want to nurture your leads. If you want to send them emails, you can seek their email addresses. If you want to cold call them through trained agents, gather their phone numbers.
Q3: What role does content marketing play in attracting new patients to my spinal decompression practice?
Content marketing is a powerful tool to establish your expertise, educate potential patients about spinal decompression therapy, and build trust. Creating valuable and informative content, such as blog posts, videos, and infographics, positions your clinic as a thought leader in the field and attracts more patients seeking reliable information.
Q1: Do I need to run paid campaigns to capture the target audience’s attention?
You can raise awareness about your services by keeping your social platforms and blog on the website updated. But it is a slow process and will take a lot of time. If you want quick results, paid ad campaigns can do wonders for you.
Zack Siegel
Founder/CEO
Zack is a conversion rate lover and PPC ad man spending most of his time optimizing.
He’s an avid bookworm, Chipotle’s most valued customer, and pursuant stand-up comedian…
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