Advantages & Disadvantages of Social Media Marketing vs Traditional Marketing
By Zack Siegel
Tweet us @itsbullishWhat is Traditional Marketing?
Traditional Marketing is a term to describe the use of:
- Print ads
- Brochures
- Direct Mail
- Flyers
- Radio Advertisements
- Television Commercials
Social Media Marketing
Cost Advantages
The number one advantage of social media marketing is that it is often much more cost effective. On social media you can market to your audience with as little as no money at all through content marketing. This includes strategies like:
- Blogging
- Social Media Updates
- Video Content
According to Moz, you could reach 1,000 people with Newspaper ads for $32.00 or with Facebook ads for just $0.25. That is a 128X cheaper price to advertise on Facebook.
Also, as you can see the Cost-Per-Action (CPA) with Facebook is extra low even compared to the reach above! The average cost per action is $18.68 across all industries on Facebook. This is the same thing as a lead. In other words, it costs on average $18.68 to acquire a lead with Facebook ads.
Engagement and Interaction
Users spend an extensive amount of time on social media. Brands and businesses have the benefit of being able to instantly interact and respond to your audience in real time with these platforms.
Customer-Centric
Social media is the only channel where you can deeply focus on your target audience. With this method you can speak to each specific audience in a direct way and tailor campaigns to their specific objectives based on the answers you receive from them.
Because you can so closely connect with your customers, you also, have the benefit of virality with social media. Through social media your content can spread viral when it is highly-valued by your audience and they share it on these platforms. This can be a blog post or an image, which can result in greater website rankings on search engines and more reach on social media.
Detailed Analytics
The power of analytics is uncomparable online. The internet provides all sorts of tools like Google Analytics, Google Search Console, Facebook Analytics, and other Spy Tools to deeply analyze and improve upon the performance of your marketing efforts. With these tools you can track and marketing based on topics like:
- Who is taking a particular action
- Age, Gender, Ethnicity, Sexual Orientation, Religion, Demographic, Interests, Occupation, Date of Birth, Marital Status, Spending Habits, and so much more.
- When they are taking an action
- Their journey to take an action (what pages did they click prior, till they took action?)
- What advertisements are working and which are not?
- How well are they working?
- What is the exact cost for each lead?
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About Zack Siegel
Zack is a cereal-entrepreneur and digital marketer. He is the founder of Bullish, a digital growth-hacking agency. Beginnings were fueled by sales and marketing endeavors across multiple industries. Zack has helped businesses acquire huge growth in respective digital markets amounting to multiple hundreds of thousands of dollars. When Zack is not on digital you can find him reading, learning, and reaching towards his fitness goals.
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