The Best Lead Attribution Strategies For Neuropathy Advertising

Neuropathy is a condition that affects the nervous system and can cause pain, numbness, and weakness in the hands and feet. According to the American Academy of Neurology, neuropathy affects up to 8% of Americans. Because neuropathy can be debilitating, it’s important to find effective treatments.

Advertising helps raise awareness of neuropathy and its symptoms so that people can seek treatment early. Early treatment is often more effective than late treatment, and there’s nothing that can be done once the nerve damage has reached 90%, so neuropathy advertising can have a significant impact on people’s lives.

When it comes to neuropathy advertising, it’s important to be able to attribute leads accurately. This will help you determine which marketing channels are producing the most leads, and allow you to focus your efforts on those channels.

There are a number of different lead attribution strategies that you can use, each with its own advantages and disadvantages. In this blog post, I will discuss three of the most popular lead attribution strategies and how you can select the one that suits your advertising goals in the best way!

What is meant by Lead attribution?

Lead attribution is the process of assigning a lead to a particular marketing channel. This is important because it helps you determine which channels are producing the most leads, and allows you to focus your efforts on those channels.

In the digital age, the conversion path has changed significantly. Before, the process was as straightforward as Point A to Point B; however, now there are more points (called touchpoints) that leads interact with!

The potential patient may begin their service research with a Google search. From there, they go to your website then leave it and start seeing ads for the same products or services on other websites and social media platforms, based on their Search history.

Tracking your interactions lets you understand where your best leads result from. Isolating these exceptional areas enables you to focus exclusively on them while ignoring other, less effective channels; or, if preferred, decide whether more time should be dedicated to improving those lesser-used channels.

Lead attribution is vital to understanding if your marketing campaign was successful. At ThinkBullish, we always include lead attribution in our digital marketing strategies. Curious to see how else we can help you? Feel free to schedule a call here for more information.

The 3 popular lead attribution strategies for neuropathy advertising

The three most popular lead attribution strategies are last touch, first touch, and weighted touch.

Last touch attribution

Last touch attribution gives all the credit for a sale or conversion to the last marketing channel that the patient interacted with before making a purchase. For example, if a patient sees an ad on Facebook, clicks on it, and then books an appointment on your website, the last touch attribution would give all the credit for that sale to Facebook.

Pros of last touch attribution

1. Easy to implement
2. Intuitive – Patients are more likely to remember the last marketing channel that they interacted with before making a purchase

Cons of last touch attribution

1. Doesn’t give credit to other marketing channels that may have played a role in the sale (e.g. if the patient saw an ad on TV before seeing the Facebook ad)
2. Can be misleading – last touch attribution can make it appear as though certain marketing channels are more effective than they actually are

First touch attribution

First-touch attribution gives all the credit for a sale or conversion to the first marketing channel that the patient interacted with. In the example above, the first touch attribution would give all the credit for the sale to your website, because that was the first channel that the patient interacted with.

Pros of first touch attribution

1. Gives credit to the marketing channels that originally attracted the patient
2. Can be more accurate than last-touch attribution, if the patient has a long sales cycle

Cons of first touch attribution

Without the ability to determine what compelled conversions and revenue, marketers will have little leeway to optimize their strategies, making it difficult to prove their worth to the company.

Weighted touch attribution

Weighted touch attribution is a hybrid of last-touch and first-touch attribution. With weighted touch attribution, you assign a weight to each marketing channel, based on its importance in the patient’s journey. For example, you might give more weight to the last marketing channel that the patient interacted with because it was the channel that ultimately led to the sale. In the example above, you might give 50% of the credit for the sale to Facebook and 50% of the credit to your website.

Pros of weighted touch attribution

1. Takes into account multiple marketing channels, rather than just one
2. Can be more accurate than last-touch or first-touch attribution

Cons of weighted touch attribution

1. Requires more effort to set up and maintain
2. Can be difficult to determine the right weight to assign to each channel

Which lead attribution strategy is the best for neuropathy advertising

There is no one “best” neuropathy advertising strategy. The best strategy for you will depend on your specific goals and objectives. One of the advantages of last-touch attribution is that it can help you identify which marketing channels are driving the most conversions. However, one of the disadvantages of last-touch attribution is that it doesn’t take into account the other interactions that a patient has with your brand before making a purchase.

First-touch attribution can help you identify which marketing channels are driving the most leads, but it doesn’t take into account subsequent interactions that a lead has with your brand.

Weighted touch attribution takes into account all of the interactions that a patient has with your brand, and allows you to assign different weights to different channels. This can be helpful if you want to give more credit to certain media, such as your website, that has a higher conversion rate.

No matter which attribution strategy you choose, it’s important to test and measure the results so that you can optimize your neuropathy advertising campaign for the best results.

What is the right way to attribute leads?

In order to attribute leads efficiently, you first need to be aware of all the marketing channels you are using. From there, certain programs and tools can help by measuring interactions. Additionally, reaching out to leads and asking about their specific touchpoints can give feedback as to which ones deserve more credit than others. Doing this also helps determine what is effective (or ineffective) about your current ad campaign so that necessary changes can be made.

In the end, the most important part of attribution is figuring out which strategy works best for your brand and business goals. What matters most is that you are able to track progress and see a return on investment for your neuropathy advertising campaign.

What tools and programs do you need to track interactions for your neuropathy advertising?

There are a few different tools and programs you can use to track interactions for your neuropathy advertising:

– Google Analytics: You can use Google Analytics to track website visits, time on site, pages per visit, and other engagement metrics.

– CRM software: CRM (customer relationship management) software can help you track all of your patient interactions in one place.

-Facebook Pixel: The Facebook pixel is a piece of code that you can place on your website to track conversions.

– Call tracking: You can use call tracking to measure the number of phone calls that you receive from your neuropathy advertising campaign.

Top tips for attribution success?

Here are a few tips for attribution success:

1. Keep track of all the marketing channels you’re using: In order to attribute leads efficiently, you need to be aware of all the marketing channels you’re using. Make sure to keep track of both online and offline channels.
2. Use multiple attribution models: There is no one “correct” attribution model. Try out different attribution models to see which works best for your neuropathy advertising campaign.
3. Test and measure your results: Experiment with different attribution strategies and see what works best for your neuropathy advertising campaign. Measure your results so that you can optimize your campaign for the best results.
4. Ask leads about their specific touchpoints: When you’re talking to leads, ask them about the specific touchpoints they encountered before becoming a lead. This feedback can help you determine which channels deserve more credit than others.

To Sum Up!

The best way to attribute leads depends on your business goals and what works best for your neuropathy advertising campaign. Try out different attribution models and experiment with different strategies to see what gives you the best results. Remember to always test and measure your results so that you can optimize your neuropathy advertising campaign for the best results.

If you’re looking for help with neuropathy advertising, schedule a call with us. We can help you create a neuropathy advertising campaign that gets results.