Being a personal injury professional, your job is essential and impactful but does it get overwhelming to attract new leads?

Personal injury marketing for chiropractors is significantly competitive. You have to develop trust and convince your potential patients that you are the absolute right choice they are making!

That’s not all! You might often find yourself trying to wrap your head around what personal injury marketing ideas you need to work on in the face of the following challenges:

• Keeping yourself up to date with new marketing ideas and practices
• A tough competition
• Lack of marketing strategy or direction
• Lack of time to carry out effective marketing campaigns

It goes without saying that personal injury internet marketing today needs to be convincing more than ever to stay abreast of the competition. Hence, a comprehensive personal injury marketing plan is the best way to ensure positive results. 

If you are not sure how to put your step forward into effective personal injury chiropractic marketing, this guide will familiarize you with the top ideas and tricks.

Let’s get started with 10 personal injury marketing ideas and lead generation strategies

There are umpteen personal industry marketing blogs that offer tons of advice with no substantial solutions, but here we only ask the relevant questions to come to actionable solutions. 

We know search engine optimization is important but how do you improve your rank? 

Paid advertising boosts reach, but how do you use Google ads to the best of your advantage?  

Personal injury advertising is challenging but it doesn’t have to be costly, so it’s a good idea to assess your marketing options and identify opportunities for improvement.

In this guide, we will look into the practical and data-driven ways in which you can improve your personal injury practice marketing. Here are several best practices to get you started.

1. Google Ads

You are most likely to see the Google ads at the top of the search results followed by other content suggestions. According to Satista (2020); the biggest search advertising provider in the industry is Google, so it goes without saying that a Google ads campaign is one of the most effective and tested ways of marketing, to begin with.

Google ads or pay-per-click advertising campaigns are essential today to grow your chiropractic practice. Identify competitive keywords in your campaign with the aim of targeting an audience that requires a chiropractic treatment after an auto accident, slip & fall, or workers’ comp injury. The next step for you is to link this PPC campaign to a landing page with a clear call to action and valuable content. A good way to start is to create content to convey your services and expertise. Keep it brief though. The objective is to generate phone calls and form fills, not to just provide information.

If you have just launched a brand new website, PPC is especially a great idea for you. Since it takes time for a site to gain firm ground in the search results, this is the right time for you to get quality leads right away. You have the option of turning your campaigns off once your site organically ranks better or you can continue to run these ads to target additional keywords that your site isn’t yet ranking for.

To improve your ads performance, it’s a good idea to take an expert’s assistance to manage your Google ads campaigns so that your budget is spent well. Personal injury advertising is one of the most competitive because big law firms are competing for the traffic, so you can waste a lot of money if things aren’t properly setup.

2. P.I. Attorney Referral Marketing—Reap great benefits for your personal injury marketing

Personal injury attorney marketing for chiropractors has been a great way to bring leads to your office. A survey finding by Nielson suggests that referral marketing scores the highest in every demographic when compared with other forms of advertising.

Like any other impactful marketing campaign, it’s essential that you are consistent in your networking efforts to stand out from the crowd. This involves working with your relationships continually. For instance, the successful professionals take on board chiropractic marketing assistants that regularly visit the attorneys around the corner. They ensure that their partner chiropractor is at the top of the list whenever a personal injury service is sought.

Remember that for a successful practice, it takes way more than conventional referral marketing as it is easy to get a handful of referrals but keeping them consistent is the real effort. The quality of referrals is what will determine your future success in marketing personal injury. For you to be successful in the personal injury market, three factors are essential:

• Clinical brilliance
• Admissibility
• Strategic documentation

You need to have your work in the correct format to have it accepted by the courts as evidence so that the attorneys can use it in their case. For this to happen, you need to be clinically the best. Another term for this is colossus documentation which means being able to meet the carriers’ needs to make sure your care is being accessed. That way the lawyer will be able to make a fair settlement to work with. 

Over fifteen years of chiropractic research data show that the referral patients visit your website before actually visiting you and converting into solid leads. It may be to view your contact information or to verify what they have already heard about your practice. They do this to make sure you are an expert in your field. But, it’s important that your online portfolio is exceptional to actually make it work. 

Regardless of this, the best part about attorney referral marketing is that they give you a head start in your networking and enable you to build long-term relationships with your client. Attorney referrals help you build strong trust between you and the client even before you meet them officially. Plus, by going to the source of the referrals you set yourself up for a lucrative relationship.

Attorney referral partners can stay with you forever (many years) and some will send over a new patient referral every month. This can be a massive opportunity to grow any practice if done right.

The top question you might ask is “how do I market my skills to personal injury lawyers?”. The new chiropractors often face the issues of breaking into the referral stream that has been set up by more experienced and established doctors, so they might feel defeated even in the beginning. But having a referral marketing agency on board would be a smart way to take a plunge into referral marketing for personal injury. 

Pro Tip: There are several agencies working to ensure you get the leads that convert. They simplify the whole tedious process of making connections on your own, so that you can focus on the other operational aspects of your business. If you wish to triple your personal injury practice in 90 days without an ad spend, sign up for our program here.

3. Email Marketing For Personal Injury Patients

Personal injury mail advertising has been around for quite a long time especially when you compare it with other marketing and communications methods. Personal injury direct email advertising is still a reliable way to connect with your current and potential patients. 

For example, you can improve your current patients’ learning greatly with a monthly or weekly newsletter. Pay attention to communicating and reinforcing the topics and principles that are being practiced in the office. These can be the resources you shared with your class or patients during regular visits. In addition to that, the newsletter is a great way to present new ideas or pieces of information about your practice. This can help bring about a conversation on your patient’s upcoming visits to your clinic.

In addition to a monthly newsletter, another great way is to use chiropractic email marketing for your patients effectively through informative autoresponders. Useful information and education are vital for the initial care period of your patients. So this can help reinforce and supplement what you are already offering as a chiropractor. In turn, such regular pieces of educational content can bring referrals as you will be creating an authority about your practice in front of your patients.

5. Content is the King!

The best personal injury marketing involves high quality and valuable content. Undoubtedly content is your greatest asset to create a reputation and discovery strategy for your practice. The search engines have made it easier for your sites to be updated with high-quality content regularly. So the first question to ask is whether the content on your social media platforms or website answers the common questions of your patients?

Regular social updates and blogging put you ahead of others because that way you are not only creating educational content but remain active by answering common questions and providing useful information to your patients. 

Personal injury marketing relies heavily on quality content, so create regular posts on health and wellness, your services, and what you are passionate about as a personal injury professional; that way you will be showcasing authority on your subject while creating a positive image for your brand. This content can then be shared all over various platforms to create an omnipresent brand image.

You can promote this content on social media, through your website blog, a podcast, and through your email marketing campaigns.

6. Engage your current and potential patients through Video Marketing

Video content is here to stay! About 86% of the businesses use video marketing tools and 91% of the advertisers think that the current pandemic has made video consumption even more widespread. Personal injury marketing is not going to be an exception as well. Your clients expect to see video content on social media, websites, and search results.

 Being a little smarter, you can even optimize YouTube videos and make them a key element of your discovery strategy.

But what does it really mean?

Create short-form videos for your social media, put branded videos on your website, and backlink other quality videos or high authority landing pages. The idea is to keep your audience engaged and get them coming back to your platforms for useful content or even service bookings.

When done effectively, videos on social media can increase your Google search rankings and drive a lot of traffic to your website and landing pages.

7. Social—is the way to go for personal injury!

Instagram has about 500 million monthly active users! 

If you are still not active on social media platforms, you are likely to miss the opportunity to increase referrals and patient retention. Engaging with your patients on Facebook, Instagram and Twitter increases your practice retention, triggers regular appointments, and brings new referrals.

You can start with sharing health and wellness tips, repost interesting articles, and link a blog post from your site, or incorporate video marketing in your personal injury marketing mix. It doesn’t only strengthen your relationship with the patients but also encourages your site’s ranking on the search engines that you will be drawing traffic from your social media to your website.

If you want to amp up your social media marketing game, pay attention to personal injury Facebook ad demographics and targeting Facebook ads to personal injury. Through remarketing, it can be an effective strategy to convert personal injury patients into appointments after they’ve found your website or social media pages in the past.

8. Revamp your Brand

Take a look at your practice a bit closely. According to marketing expert Scott Goodson, your brand should convey credibility, easy experience, and uniform quality. 

Does your brand check these pointers?

For instance, begin by assessing your practice logo. Does it resonate with the personality of your office? Does it communicate how your practice is unique? If the answer is no, it’s time for a facelift. Once you amp up your logo, make sure to carry through it your marketing material and office. This kind of consistency will make your brand recognizable and maintain trust within your community.

Such brand facelift can be in the form of an enhanced web presence, better post-procedure care, or simply a content quality upgrade. Evaluate and see where there is room for improvement?

9. Track data – It’s Vital!

You have put together a great marketing campaign but what about accountability for the time and money that you are spending on it?

Set measurable campaign goals. Leverage data analytics to assess performance. Pay special attention to your leads, calls and conversions, and the sources through which you get new leads. In addition to that, look at your campaign reach to determine the frequency of new people you see on your platforms

Don’t forget to be flexible throughout this whole process. If the data shows that a certain strategy is not working, be quick to adapt. As consumer behavior and technology change, so should your personal injury marketing strategy.

10. Make traditional marketing an extension of your online personal injury marketing

Most conventional advertising is basically a discovery tactic but you have to remember that your brand and reputation are interrelated with discovery. You want your potential leads to think of your practice when they are in an accident, slip, or fall. If you are running a successful reputation strategy, your leads are likely to contact you directly.

According to a recent study, Americans still spend 4-5 hours per day watching TV. There is a reason why traditional marketing like billboards and commercial ads should work for personal injury marketing. This is a tried and tested method that has reaped benefits even if the return on investment might not be immediately visible.

Here, consider local TV and radio ads, bus ads, bench ads, and billboards. If you have a budget, couple your online personal injury marketing with these traditional tactics to reach a wider audience. 

But remember that no matter the method you pick, you should keep your brand message uniform in all these ads. You may like to consult with a marketing agency to make sure nothing slips through the cracks.

To Wrap Up!

We hope that these actionable ideas will get you started with assessing your current marketing practice and improving it on the go. These personal injury marketing ideas will not only help you get new leads but will also encourage you to identify and practice what works best for your practice to establish yourself as a trusted chiropractor.

If you want to speed up your results, schedule a call with us and learn how Personal Injury Attorney Referral Partnership, Personal Injury Google Advertising, or even Personal Injury Search-Engine Optimization can improve your business.

Note that with most of these programs we only work with one office per geographical area, so if you’re interested in getting help from an expert, act fast.