Mastering Local SEO for Chiropractors: How to Optimize Your Google My Business Profile for Maximum Success

Key Takeaway

In addition to the website,  Google My Business Profile is immensely important in improving local SEO for chiropractors. The real boss move is to not only create but also keep optimizing your Google My Business Profile for chiropractic success. 

Your chiropractic clinic’s Google My Business Profile contains all the important information about your office that your prospects need when looking for chiropractors online.

This is the foundational step that I follow while performing local SEO for chiropractors as it helps Google recognize your practice as the legitimate one. Also, it enhances your online visibility.

And, did I tell you that this tool is free?

Imagine a resource that can boost your SEO efforts, improve your rankings, and is free too.

So, if you are not making the most of it, you are missing out big time!

However, the real deal is to know the trick to optimize this profile for chiropractic marketing and outrank your competition.

Let’s explore all the things you need to do to make your profile top-notch.

Getting Started with Google My Business Profile to Ace Local SEO for Chiropractors

The first step is to create a verified Google My Business profile. This typically means providing essential information about your clinic and getting it verified by Google. You can confirm your office phone number via a phone call with a verification code or confirm your office address with video verification. When you move, you have to update your profile promptly. It takes roughly several days or even weeks to reflect these changes in search results and on Google Maps.

Add Your Phone Number

Adding your phone number to your profile with a local area code is one of the best ways to improve local SEO for chiropractors. With a legitimate local phone number, you indicate to your prospects that:

• They are not calling any call center
• You are easily approachable
• Your practice is trustworthy

While updating your information on this profile, whether it is your phone number or your physical address, you have to ensure that you are publishing the same information across all platforms. Any inconsistencies in your information can impact your rankings in search results.

Enable Call History from the Settings

Google has a unique call-tracking feature that allows you to optimize your NAP (name, address, and phone number) while still enabling you to track calls and analyze how well your profile is performing. You can enable this feature by accessing the Info tab on your profile.

List Your Treatments & Services

You have to tell Google what you do, but without being too pushy. Also, avoid dodging the algorithm through spammy information. Google can penalize such accounts that game the system.

The next thing to ponder is how to do that without spamming the system.

Here’s what you need to do.

Describe Your Chiropractic Clinic to Improve Your Profile and Engage Prospects

You can strengthen your profile on Google by adding a short description of your practice. In the info tab, there is a business description section that you can use to talk about your clinic and the conditions you treat. While doing SEO for local chiropractors, I have observed that many people think that creating this profile only means filling the NAP and that’s it. However, describing your business and talking about your brand plays a vital role in engaging your prospects. Although, this is not a major factor for ranking, this short description can provide information about your practice to your prospects and help boost engagement.

Bring Life to Your Profile by Uploading Images

You can turn your plain and tasteless profile that screams a mere attendance on Google into a lively and engaging one by uploading captivating images. Use these pictures as a tool to communicate your story, brand values, and what your clinic strives to achieve and deliver. Do not wait until you reach a certain number of followers to upload these pictures. Publish them all on the day your profile gets approved. You can upload these pictures from the Photo tab. This tab allows you to upload as many pictures as you want in JPEG or PNG format with a size of no more than 5 MB.

The possibilities are endless when it comes to visual storytelling. A great idea is to publish before and after photos to showcase your expertise. Sharing your staff and office pictures is another incredible way to keep your profile updated. Speaking of which, I must also mention that you shouldn’t just upload pictures once and then forget about them. Keep uploading and updating regularly.

Feature Reviews on Your Profile

If you want your office’s phone to ring more often, get more reviews. Positive reviews on your profile left by your patients are one of the major determinants of your rankings. The best way to build an impressive rapport is to ask your patients to leave a review. You can develop a system to solicit these reviews right at your office immediately after your patients are done with their treatments. For instance, one of your staff members can sit with your patients and ask them about the experience while handing over a device to leave feedback. Or, you can consider automated review capture tools.

Don’t Forget to Link Your Social Handles

In addition to adding your website, also link your social media handles. This does not improve your rankings, but it can be a way to redirect traffic to your website or social media accounts. Also, it helps improve the credibility and legitimacy of your clinic.

Post on your Google My Business Profile Like Any Other Social Media Platform

You can use your Google profile just like any other social media platform and post your content to engage your audience. This keeps your profile active and sends strong signals to Google about what you do and strengthens the legitimacy of your practice.

Make Your Google My Business Profile and Start Winning at Local SEO for Chiropractors

Google can single-handedly can do a lot for the growth of your practice. While PPC campaigns and SEO efforts are important, you cannot undermine the power of something as basic as creating and maintaining your profile. Implement all the above-mentioned tips and bring your creativity to stay active on your GMB.

If all this seems a bit overwhelming, I’ve got a solution for you.

Reach out to Think Bullish—we are a specialized team with ample experience in local SEO for chiropractors. Schedule an initial consultation here to get started.