How To Do Hair Transplant Marketing: Men Vs Women

Hair transplant marketing is quite challenging because whether to opt for a hair transplant or not is a very personal thing; plus, its pain point perspective is different as the need in hair transplant cases stems from a genuine concern. In this scenario, if you are wondering how to do hair transplant marketing, the best bet is to target clients at every stage of the decision-making process. Also, you need to adapt your marketing strategies keeping in mind the gender of your prospective clients.

This is exactly what I am going to discuss in detail moving forward!

Hair Transplant Marketing For Men

The beauty and health industry usually portrays hair loss and baldness as men’s issues. Statistics on the hair transplant market size also support this stance and show that on average, men get more hair transplants done than women. 

Also, their decision-making process to opt for a hair transplant treatment differs a little from prospective female clients. Here’s a blueprint of marketing tactics that can help you plan hair transplant marketing for men.

Build Your Brand Authority

Unlike women, men do not prefer to Google and hop from one web page to another to seek and gather information about hair transplant procedures, clinics, experts, and results. Rather, when they decide to opt for a hair transplant product or treatment, they look for solid proof, direct sources, authentic information, and accurate details. So, to target your male clients, it is important for you to build your brand authority.

Wondering what brand authority is?

Simply put, building brand authority encompasses the act of consciously and consistently creating an image that you are a trustworthy name and an industry leader.

Now, another big and important question is how to do that.

For that, you can publish articles, participate in group discussions, appear on a TV show as a guest, publish informative content on your website and the list goes on. If you are really an expert and know your work, this task wouldn’t be a challenge for you.

Word Of Mouth Marketing

When we talk about effective marketing strategies, nothing beats word-of-mouth marketing! It’s easy and effective. You can also drive word-of-mouth for your hair transplant clinic to boost your business by attracting new clients, particularly men.

What happens in word-of-mouth marketing? 

As the name entails, prospect clients get to hear about your services, and reputation either directly from you or any of your stakeholders like your past clients. This marketing strategy is highly appropriate for hair transplant marketing because people pay immense importance to trust, reputation and results. They wouldn’t like to take a risk with something that may affect their appearance, in addition to a waste of money. This strategy is particularly effective to attract male clients, as word-of-mouth marketing provides reliable and solid references and information.

All you have to do is craft strategies that spread positive word of mouth about your brand. Your competitors may be able to advertise their services everywhere, but the personal touch and reference that work in word-of-mouth marketing are simply unmatched. When you succeed in spreading positive word of mouth, the message of your brand and voice gets heard above the noise, and you get a lot of genuine traction.

Getting referrals is the most affordable, effective, and impactful way to grow your business. 

While there are many causes of baldness and hair loss, one of the causes that you can use to grow your clientele is hereditary male pattern baldness. Chances are the last patient that you treated may have a brother, friend, or next to kin, who may be suffering from baldness too. 

To attract such customers, you should have an attractive referral program ready. Not only that you should have these referral programs, but you should also actively communicate these to your clients.

For instance, you can offer a certain percentage of discount on the procedure or follow-up visit if your client refers you to someone, or you can offer the same for new patients coming in from someone’s reference. 

This is a great way to gain new clients and this strategy works fine for men clients as they look for direct sources who can refer them to someone credible rather than searching for someone on their own and then scrutinizing their reputation to make a decision.

Getting quality referrals takes time. If you invest time, energy, and resources towards certain exercises, you can ensure a steady flow of referred clients.

Also read: How To Explode Your Chiropractic Practice Through Attorney Referral Marketing

Hair Transplant Marketing For Women

Though men get more hair transplantation surgery done than women, it does mean that you should ignore this segment. According to the American Academy of Dermatology, 40% of women suffer from visible hair loss, bald patches, and thinning of strands. This signifies that this segment is also equally important and can generate good business for you.

With phenomenal inventions of technology, which we call smartphones in their hands, women are always ready to look for information online. If you want to target female patients, you need to be savvy with your digital marketing game. Here are a couple of strategies that you can use to promote your hair transplant practice among women.

Establish Your Online Presence

Most people who are suffering from hair loss or baldness and are considering the option of a hair transplant usually look for information about available treatments and attempt to gather information about the process online before they even contact any clinic or expert. 

Therefore, having a strong online presence is very important so that your name appears on top when someone searches for a hair transplant. To ensure a strong online presence, you can opt for a well-designed website, online ads and publishing SEO enriched content.

Stay Active On Social Media

This method is an extension of the above strategy, or I can say an integral part of building an online presence. 

When you want to target female patients, it is important that your brand or your name should be at the forefront at every stage of the decision-making process. 

You can do that by staying active on social media because social platforms are the top sources for female clients to gain information. 

To improve your activity and engagement on social media, you should keep your social platforms updated and answer all queries and information requested. You can also join private and public chat forums and Facebook groups to promote your brand whenever and wherever appropriate.

Video Marketing 

We live in an era where YouTube videos and reviews highly influence our decision-making process. 

Yes, such is the power of video marketing, and you will miss out big time if your clinic or hair transplant business is not on YouTube and other video streaming platforms.

Video marketing is great to attract both male and female clients, but it shows impressive conversion rates for female patients. 

Short, quick, and easy-to-consume video content that also informs and updates them is a great way to influence purchase decisions. In your video content, you can show different cases, talk about hair loss and its causes, share some tips to maintain healthy hair, and demonstrate pre-and post-procedure updates.  All you have to do is create good video marketing content, and it will work for you to bring more clients, particularly females, to you.

Wrapping Up

I hope this article must have helped you answer several questions you might have about hair transplant marketing, especially when it comes to driving unique campaigns for men and women. 

If used wisely, these strategies can create long-term value for your hair transplant business. 

Also, it is important to remember that these marketing strategies are not strictly and exclusively for men and women. These can work for both, but strategies that are discussed for promoting your services to both of them are more likely to gain the attention of both genders, respectively.

If you are still not sure how to get started with your hair transplant marketing campaign, schedule a call with our team today.

We’d love to assist you in kick-starting your marketing journey.