How To Plan A Google Ad Campaign For Spinal Decompression Marketing?

Google ads are one of the proven methods to reach out to new patients.

Constantly keeping a tap on the latest breakthroughs and updates allow me to use Google ads for health practitioners in the best way possible.

Whether you’re setting up a Google ad campaign for your successful spinal decompression practice for the first time or wish to improve your Google ad campaign outcomes, through this guide, you will walk away with valuable information and highly effective tips to set up Google ads.

I recently led a webinar where I talked about various facets of Google ads for chiropractors. Check it on my YouTube channel or my website here.

Set Up Your Account For Success By Going Niche & Need Specific

A niche and need-specific approach set up your account for success right from the beginning. It’s smart to create ad groups under which your ad campaign should run. For example, if you run an office that offers multiple services like spinal decompression care services, your Google ad might look like this:

Campaign 1: Spinal Decompression

Ad group 1: herniated discs

Ad group 2: bulging discs

Ad group 3: sciatica

Ad group 4: spinal stenosis

Ad group 5: slipped discs

Ad group 6: degenerative disc disease

Ad group 7: radiculopathy

Campaign 2: Massage Therapy

Ad group 1: Deep tissue massage

Ad group 2: Sports therapy

Creating a narrow ad group is the key here. These groups target specific and high-intent keywords to attract quality leads.

Having Separate Funnel Pages For Each Ad Group Yields Unbelievable Results

Now that you have everything described and set for your ad, the next step is to choose where you’d like to lead your audience through your Google ad campaign. 

You should have separate funnel pages for each ad group in google and essentially separate ad groups for each keyword. For instance, you can have two separate ad groups for sciatica doctors and Herniated disc doctors. 

Then each of those is going to also have separate landing pages and that’s what allows you to really get good results. This way your prospect will convert as much as 10 or 12 times better into leads because they will be directed to the exact kind of information and solution they are looking for.

Spinal decompression can be high ticket cash that often ranges between 2000 to $6000 for a treatment plan. So if you target in terms of income, you will be able to reach the people that have money as well as conditions to seek your service.

Of course, your website is a legit source to know more about your office and services; but when we are focused on driving the patients on the website for every ad group, different elements on your website can be a great distraction.

High Performing Ads Have High-Intent Keywords

If I describe the Google ads process for any business in a simplistic way, I’d say that your keywords are the resources that bring you, ideal patients. That’s why I emphasize more on using high-intent keywords.

While I am all hyped up about high-intent keywords, I should also mention that there are other elements that are equally important when it comes to an effective keyword strategy.:

• Pick up keywords that closely specify the spinal decompression service that you offer.
• Search for targeted keywords that yield a high click-through rate and low cost-per-click.
• In addition to common and frequently searched terms, your keywords should also include long-tailed keywords.
• Your keywords list should also include negative keyword discovery.
• Opt for Dynamic keywords Insertion (DKI). Available on Google and Bing, DKI automatically places keywords in your ads that your patients are searching for, making your spinal decompression pay-per-click ads highly relevant.

Decide Your Budget

Budgeting is another important aspect of setting up your Google ads. There are two important settings that let you control your spending on Google ads. These two settings are your bids and your daily budget.

As the name implies, your bid is the amount you are willing to bid on keywords to make your office’s name appear in the search result. Whereas, your daily budget consists of the amount you’re willing to pay for each campaign per day. Google ads enable you to decide according to your budget how much you’d want to spend.

If you are just starting out, distribute your budget evenly across your campaigns until you get an idea of which ads bring you more leads. 

But generally, you can opt for different budgets for different campaigns. For instance, if you have a discount offer for spinal decompression care, you’d want to spend more on that and less on other campaigns.

Enable Game-Changing Tracking System

What can be measured, can be improved!

When it comes to Google ads for spinal decompression treatment, you can measure the success of your campaigns by tracking their performance. Set up the ad in the best way possible, but if you don’t have a solid tracking system, you are out of the game.

The easiest way to keep a pulse on your ads performance is to connect your account to Google analytics.

Google Analytics gives you useful insights about your audience response including how much time they spend on your website or landing pages, bounce back rate, and other important details.

You can then use these insights to tweak your campaigns to drive better results.

Hit Publish & Check Back In

You are all set and ready to hit the publish button and activate your campaigns. 

Once you publish your ads and it’s out there doing its job, you need to keep checking for performance. Keep an eye on which keywords are performing well. This way you’d know which aspects of your strategies are helping out in meeting your strategic goals and which ones still need tweaking.

Wrapping Up

These are a few basic and practical guidelines for you to set up your Google ads as a spinal decompression care specialist. If you are just starting out, these things may overwhelm you, but I guarantee you that you’d master them with some trial and error. 

Incorporate these tips in your campaign and get ready to witness remarkable results.

If you are still not sure, schedule a call with my team here.