This is How You Generate More Leads for Your Neuropathy Practice

Generating leads is quite a challenging but important part of your neuropathy marketing. It remains the top priority for your clinic because it can literally make or break your practice.

To ensure that your sales team has enough leads to work with, you must have a solid and result-driven lead generation mechanism or system. In this system, everything should be synchronized, from strategy formation to optimization, to execution and analysis.

No leads mean no conversion of prospects into patients. Now, the question that arises is how you are going to address such an inevitable aspect of your neuropathy marketing strategy.

The answer lies in the points that I am sharing in this post. Adopt these strategies and let your lead generation system boost your practice like a charm!

Orchestrate An Effective Lead Capturing System

This is the first step and actually the bedrock of your lead generation strategy. In fact, in addition to generating leads, this can also improve your overall neuropathy marketing.

In this first step, you need to brainstorm what kind of information you must capture to predict if a prospect who engaged with you is actually a qualified lead.

You need to put a lot of your thoughts into the lead capture system. Determine how and what type of information you are collecting from your prospects, especially when they are visiting your web page for the first time.

At such an initial stage, when you are just capturing leads, the best bet is to keep it as simple as possible and make it convenient for them to convert.

You must be wondering what tools you can use to generate leads. About 74% of marketers regard lead forms as an important tool. Stick with me, and I’ll share a handful of tools along with a brief overview.

• Popups: Popups are a great tool to catch your prospect’s attention. The thing that matters most with popups is the timing. Your popup should appear at just the right time, neither too early nor too late. There are different types of popups that you can use, including entry, exit, timed, scroll and click popups.
• Chatbots: Chatbots are computer programs that can initiate a conversation with your site visitors and answer their queries. You can also choose to implement live chat in which a rep engages your audience.
• Appointment Scheduling: This is a perfect tool for your neuropathy marketing and helps directly engage with prospects who are in urgent need.
• Quizzes, surveys, demos, free trials, and calculators are some of the other methods to capture leads.

Attract Qualified Leads With Lead Magnets

When a prospective patient visits your clinic’s website and you ask them to provide you with some information, you’re asking for a little too much and a little too early. At this point, prospects do not provide information for free.

Here, you need to think about something valuable you can offer. Once you have something of value for them, they willingly share their contact information in exchange. That something valuable acts as your magnet to attract leads.

For instance, your lead magnet can be a webinar or an educational video. You can then reuse this magnet in your other neuropathy marketing stances. Additionally, other great examples of lead magnets include newsletters, free trials, research papers, ebooks, templates, and checklists.

While there are so many options for your lead magnet, the task is not as easy as it would seem and requires careful consideration of a number of things. I am sharing a few tips below that will help you with creating effective lead magnets as well as with your overall neuropathy marketing:

• Curate highly valuable content to add to your magnet
• Show your lead magnet only to interested prospects
• Offer different lead magnets for different funnel stages
• A/B test your lead magnet
• Track, analyze, and optimize your magnet.

Too busy with your practice and cannot make time for lead-generation strategies? No need to fret! My team and I at my agency, Think Bullish, help many practitioners like you to grow their practice, and we can certainly do the same for you too. To learn more about our services, schedule a call here.

Must Do for Neuropathy Marketing Leads: Landing Pages, Quintessence of Lead Generation

Landing pages are indeed the quintessence of the lead generation process. They contribute in multiple ways to achieving your various neuropathy marketing strategies.

Suppose you are a visitor landing on a page that was specifically created to generate leads. If you were a prospect who was scrolling the internet and landed on this page, would you feel overwhelmed by it? When people have way too many options to click through, they become distracted. That is why it is important to give them a roadmap of the buying process.

This highlights that your landing page should be designed keeping this scenario in mind. To-the-point messaging and a clear CTA can help you nurture and close a lead.

As mentioned above, a good example of an effective landing page would be one that features video content along with concise copy and a clear CTA. This is even backed by research. Statistics imply that featuring video content on a landing page increases conversions by 86%. Clearly, it’s a double win. 

You may have the best design for your landing page or may have a captivating and crisp copy on it, but if you’re not using this tool backed by well-defined strategies and goals, the exercise of having your potential clients land on these pages may go futile. Here are a few effective things you can do to make the most of your landing pages:

• Use landing pages as an important tool for mid-funnel strategy
• Rank up your page in maps
• Optimize conversions by optimizing your page for various devices
• The strength of CTA determines the success of your landing pages

Scoring Your Leads

When you execute an effective inbound neuropathy marketing strategy, you bring a lot of quality traffic to your website, and some poor visitors too.

The notion of scoring your leads comes into play here. You must have established parameters that you can use to score visitors to your website. This scoring enables you to understand which prospects have a higher probability of sealing the deal and becoming actual patients. For instance, if you offered an educational video, then a good scoring would be to qualify and prioritize leads that stayed on the page through the duration of the video or engaged with you.

This scoring exercise also maximizes your ROI as you save a lot of time and resources that you may otherwise waste on nurturing leads that have no potential to turn into patients.

Also, you can evaluate which neuropathy marketing channels are bringing more qualified leads so that you can reinvest in those mediums.

But of course, as it is a tricky subject, you need to be cautious of the lead scoring practices. Some of the best practices that you can use are as follows:

• Your sales and neuropathy marketing team should be on the same page
• Work on creating the ideal patient’s profile and persona
• Allocate a positive score when a prospective patient takes an action
• Consider negative attributes as well
• Use automation tools and CRM build-outs
• Revisit and adjust your scoring models frequently

Wrapping Up

Lead generation is indeed a very vital process and the discussion above shows that it is quite an extensive process in which one successful process leads to another. Also, all these steps involve intricate details and a lot of technicalities that you must master to make lead generation work for you.

I shared quite a few pragmatic and time-tested lead-generation strategies. It’s always better when you have a myriad of lead generation strategies in your neuropathy marketing plan than having a single tactic. Obviously, what attracts one prospect doesn’t necessarily appeal to the other. But one thing is certain, all these people are interested in your services or treatments. You have to understand how to nurture your leads and convert them into patients.

If all the strategies I discussed above make absolute sense to you and you’re looking for someone to implement these for your office, you’re search is over! My agency, Think Bullish, provides services to medical practitioners across the industry and helps them increase footfall, appointments, and, ultimately, revenue. To get to know more about us and our services, schedule a discovery call here.