Stem Cell Marketing 101: Everything You Should Know About It

The impressive potential of stem cells to improve human health has magnified the scope of this field all over the globe.

Stem cell interventions mainly encompass regeneration, healing, and even replacement of cells and tissues. Owing to the increasing need for these interventions today, the global stem cell market practitioners want to render stem cell therapies to patients and carve out a career in this field.

So how do you make a mark and build an expert reputation?

Here is the truth!

I won’t say it’s a piece of cake, but the right marketing strategy, expert assistance, and persistence can definitely make this happen.

For this to happen, here is everything you need to know about stem cell marketing to help you grow your practice.

Getting started with your stem cell marketing campaign

Marketing regenerative medicine and treatments should comprise strategies that are measurable and proven.

Pulling off consistent marketing efforts might sometimes leave you burnt out, but it is the need of the day. The stem cell field is growing rapidly and gaining immense popularity among people. To capitalize on these opportunities, a well-thought-out and strategic marketing plan are essential for success.

Thanks to years of experience in lead generation, we know how to implement a solid plan that brings you quality leads. If you want expert consultation, schedule a call with us to know about our tailored solutions for your practice.

You can’t do it right without a digital marketing plan!

Most stem cell clinics today opt for digital marketing and directly promote their practice to consumers through online advertising. The main mediums that are used by these clinics include the website and Facebook page. According to research, almost 94.5% of stem cell clinics reach out to their target market through a website; whereas, 65.5% of clinics use Facebook pages to promote their services.

The numbers show how essential it is for you to have your own website and social media platforms if you want to keep your practice thriving. But before that, you need to know who are your prospective patients.

This brings us to the next section i.e identifying your niche!

Define and Promote Your Niche

Describe your niche and then use it to market your services.

Let me tell you why it’s super important, especially for specialized treatments like stem cell therapies.

Research shows that a major portion of the stem cell market is centred around cosmetic or aesthetic therapies. If you are specialized in this, you should communicate that in your marketing and promotional messages.

While we are talking about the niche, I’d like to spill beans over a secret that I only got to know through my practice and working closely with clients.

Though it is great to define your niche, when you do stem cell marketing, you should not limit your target patients to your geographical area only. As a result of digital disruption, commercial healthcare providers now have access to marketing platforms and a customer base that is increasingly willing to pay and even cross borders to get stem cell therapies. In fact, stem cell tourism or stem cell tourists are proper terms that are quite common in the healthcare commercialization arena.

Nobody talks about this enough but there are some sensitive Aspects You Should Take Into Consideration

While marketing your stem cell services, you must take into consideration a few sensitive aspects. Firstly, consider the techno-scientific and medico-cultural context in every message you put out there in your communication.

Got no clue about these fancy terms?

Let me simplify that.

In the stem cell field, many treatments and therapies are still in an experimental state and have not been approved. The International Society for Stem Cell Research (ISSCR) has published a guideline for patients and a report that condemns unproven and unapproved stem cell treatments. When you are opting for stem cell marketing, it is recommended to craft a marketing message that highlights that your services are following ISSCR guidelines.

Get Impressive Results with Impressive Landing Pages

Unarguable, having a website is a must-have for every business no matter what the industry is. But, when you are into stem cell marketing and generating leads, you need to have impressive landing pages for your campaigns.

You can spend a mammoth amount on stem cell marketing, but if you don’t have an effective landing page to support your campaign, it is not going to work well.

Having a quality landing page is immensely important because you’d never want to lose a lead that is on the verge of conversion. When you run a PPC campaign or an ad on social media and the targeted audience land on your page only to find incomplete information, confusing detail and poor user experience, it puts them off immediately.

On the other hand, when your stem cell marketing ad is effective and it brings your target audience to your landing page and they find all the relevant information they are seeking, it takes no time to convert them into patients.

So, what are all the boxes that you must tick to make your landing page captivating?

Well, there are many factors that can elevate the level and UI/UX of your landing page, but there are a few must-have factors that I always recommend to my clients:

• Consistency of Message: If your ad says one thing and the landing page another, it will make potential patients quite confused. For instance, in your ad, you are offering a certain percentage of discount on stem cell therapy to treat orthopaedic conditions, but your landing page talks about inflammatory diseases in general, this can be quite confusing for the potential patients.
• Content: Another inevitable factor of a remarkable landing page is its content. A landing page converts if it has great content. Make sure you provide all the relevant information that a potential prospect would be interested in. The best way to ensure this is to put yourself in your patient’s shoes to understand the kind of information that’d be looking for and then provide that information on your page.
• Credibility & Authenticity Factors: If a prospect is on your landing page, chances are they are likely to avail your services and only looking for solid proof to ensure authenticity. Stem cell marketing can be dubious for many patients, but having a badge of credibility and showing affiliation with regulatory bodies can be a great factor to engage and convert your leads.
• Call to action: A call to action button is the key element on your landing page that can make or break the deal. Suppose you manage to hook your lead, provide all the relevant information and the prospect is interested in making an appointment, but couldn’t find a  call to action button. This will definitely turn down all the potential patients. Adding a relevant call to action button like ‘Book Now’, ‘Schedule an appointment’, or ‘Get in touch’ should be there on your landing page to guide potential patients to take the next step.

Make the Most of CRM Build Outs and Nurture Your Leads

You can get a lot of people on your website as a result of your marketing efforts, but it is not necessary that all of them would become your patients. It doesn’t mean that the leads you generated by spending a lot of money should go to waste. That’s where CRM build-outs and the strategy of nurturing leads come in handy.

You can build a CRM system that keeps all the data of your leads including their contact details, the number of visits to your website, at which stage of the purchase decision they are and other important details.

You can then use this data to nurture your leads.  Call and engage them according to the details your CRM highlights. For this purpose, you can also avail the services of an agency with specialized agents who are experts in converting leads into appointments. 

Book a call with our team to know more about how a CRM system facilitates your marketing efforts.

Witness Multi-Fold Growth Through Multichannel Advertising

Advertising across social platforms along with their affiliated websites is an indispensable strategy for your stem cell marketing. Today, making a mark without sparing some budget for online advertising is simply not possible. And there’s no harm in it because this method actually gives you new leads.

From Facebook to Instagram and YouTube to Google, an effective stem cell marketing strategy advises you to be in front of all your potential patients on all these platforms. This is also important to beat the competition. If you do not advertise and stay on top of your prospect’s mind, your competitors would and you’ll eventually lose the opportunity to serve them.

Honestly, this is the advice you’d get from just about anyone, but only an experienced and expert marketer in your niche can tell you that, you need one unified strategy that keeps your advertising cost consistent. Also, there are technical details involved that need skills, experience and expertise to make the most of online lead generation ads. Undoubtedly, running and managing ads online is a tricky business, but if you take care of a few following things, you’d be more likely to be on your way to welcoming new patients.

Set yourself up for success with Google Ads

Google Ads is a crucial strategy for your stem cell marketing plan because Google searches are regarded as high intent. That means people are already motivated to avail your stem cell treatments, all you have to do is appear on top of the search result. To ensure that your service’s name appears on the list, you have to structure your ads strategically. Here’s how you can run result-driven campaigns on Google:

• Have multiple campaigns to include specific intent search, broad reach and negative keywords.
• Run a campaign to match specific search intent in which you should have only one keyword and one match type related to search intent and appear in the search results. Using multiple keywords can confuse the algorithm and may not show your page or lower its ranking.
• Opt for a mining campaign with broad match keywords to explore new search terms.
• Create a list of negative keywords and apply it to every campaign. 
• Adopt a smart bidding strategy by opting for automated bidding
• Select the appropriate bidding type for your campaigns. If generating leads is the ultimate goal of your stem cell marketing, you can choose to maximize clicks, conversions and target CPA.

Maximizing Impact By Advertising Across All Social Platforms

You can use social media platforms to boost your content, offers for new patients, blog posts, videos and much more. This is because people do not use Facebook to search for your services so an ad asking them to book an appointment won’t work. 

The social network is a popular platform for physicians to talk about clinical and social topics. The purpose here is to establish a connection and inform people about your services. The following logically linked strategies can be your guiding light for stem cell marketing on social media:

• Promote informative and targeted content on Facebook by pushing your blog posts, videos and carousels. The idea here is to be the thought leader in your speciality, enrich your target audience with valuable information and raise awareness about the stem cell treatments you offer.
• Once they are on your website, you can run retargeting campaign to the same prospects with a strong ask.
• When you get the results and see them convert, Facebook allows you to create a lookalike audience and reach out to new prospects.

However, one piece of advice we’d like to give out here is that unless you have a team who can manage your presence on different forums, it won’t be a good idea to hop on every medium. For a practitioner in stem cell field, it would be difficult to handle different platforms singlehandedly.

Remember that keeping your advertising consistent is the only way for your medical practice marketing to succeed. Check my detailed video guide on the subject here.

Wrapping Up

Every healthcare practitioner aims to boost revenue by gaining more patients and offering them stem cell treatments. Whether you are already in the business or want to start providing stem cell therapy, the above tips will ensure that you have a steady flow of patients in your clinic.

If you are interested to know more about how you can capitalize on all the opportunities that stem cell practice presents, you can schedule a call with us.