is email marketing dead?

The Trend of 2018

By Bullish

In today’s digital-driven society, the world of advertising is constantly evolving. In order to ensure you’ running the most effective marketing campaigns possible, I need to stay up-to-date on the current trends. One way I enjoy doing this is through idea exchanges with my peers. During a recent conversation, I was surprised to hear their perspectives on email marketing and its potential to generate revenue. One of them said “I hate getting emails from companies. I assume my target market would feel the same. I would never conduct a marketing campaign.” I was astonished to see a majority of the group nodded their head in agreement. I’m here today to set the record straight. Numbers don’t lie, and the statistics prove that email marketing campaigns are an excellent way to meaningfully reach customers, generate revenue and increase web traffic. Here are 10 statistics to back this up:

>> 1. Email Marketing has an average ROI of 3,800 percent. For every dollar invested, the return is $38.

What this means for you: If you know even the bare minimum about running a business, you probably have an email list sitting around somewhere. Did you know that that email list was basically a money tree? Water that thing and let the dollar-harvesting season begin!

>>2. 64% of companies consider email marketing the most effective marketing channel.

What this means for you: This isn’t Applebee’s. That ‘water’ for your money tree isn’t free. Before you send out the perfect email to that list you’ve had sitting around, you need to spend some time making it, and some money on an email service to send it out. We get it that you want to make sure this whole emailing thing is a proven method before you spend that money and effort. Luckily for you, it’s not just us that will tell you it works! 64 out of every 100 business owners are going to tell you the same thing. It’s time you join them in their success!

>>3. 59% of B2B marketers say email is their most effective channel in terms of revenue generation.

What this means for you: Do you KNOW how many different revenue-generating channels there are? You have websites, social media, print advertisements, audio, and visual media just to name a few. Out of everything, email marketing is the MOST EFFECTIVE according to OVER HALF of B2B marketers. Who are we to argue with that many people?

>> 4. Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

What this means for you: There are people out there who want the exact product you are selling. They simply just don’t know who they are going to buy it from, or when they are going to make the purchase. So, TELL THEM. Put it right in their inbox; let them know it’s time to make that purchase and you’re the one they should buy it from.

>> 5. Email subscribers are 3x more likely to share content on social media than leads who came through another channel.

What this means for you: You created this business. Everyone knows that more than 50% of business fail in the first year, but you believed in yourself. You believe in what you’re selling. If your product or service is so great, then let the world know about it! Or better yet, let your customers do that work for you and let them share your business with the world. Try giving them the platform they need to spread the news by sending them an email that they can share on social media.

>>6. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.

What this means for you: Any business owner will tell you, there are few things on this earth more satisfying than a loyal customer. Earn that satisfaction! 80% of retail professionals are telling you email marketing is the way to get this loyalty; start typing!

>> 7. 73% of millennials identify email as their preferred means of business communication.

What this means for you: This one is pretty self-explanatory here. Give the people what they want!

>> 8. 61 percent of consumers enjoy receiving promotional emails weekly

What this means for you: You’ve already learned that with email marketing, for every $1 you spend- you’re going to get an estimated $38 back, you’re more likely to get customer retention, and you’re more likely to reach more people through social media. Now on top of that, you can do this WEEKLY. Email marketing truly is a money tree.

>> 9. 2 billion emails are sent every day.

What this means for you: With 2 billion emails being sent every day, it’s not far-fetched that your competitors are headed straight for your target market’s inbox. Beat them there!

>> 10. As of 2017, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021.

What this means for you: You have billions of people just waiting for emails. That number is predicted to grow, so getting into the email marketing game now will help you immediately AND in the long run. 

You Deserve to Sleep Well at Night All of these facts are only true if your email is effective.

• Are you saying the right things?
• Are you saying them in a way that customers respond to?
• Are you sending your emails at the right time?
• Does your email stand out from your competitors’?

You may not know the answers to these questions, but we do. We send emails all day. Heck, while you were reading this, we probably sent at least two. At LEAST. We’re experts at this stuff. Let us do the writing and sending for you. You just take care of all the new customers you’re going to be getting. Shoot us a message if you’d like to take the weight off your shoulders… You’ll be sleeping like this guy above in no time.