Do you want to know the “cheat code” to building a million-dollar chiropractic office?

If your answer is yes (and it damn well better be!) then I’ve got good news for you.

I’m about to share with you the step-by-step formula that’s helped nearly 20+ chiropractors generate seven figures in annual revenue with over 100 others shaking the tree.

Are you ready to finally start earning what you’re worth?

Good! Let’s get started then…

Step 1: Get Your Ad On Google Now. WOOHOO!

When most patients are searching, don’t they go straight to Google?   In fact, 90% of people who conduct a local search on their smartphone end up visiting a store within one day. 

Google Adwords is one of the best places to start marketing your chiropractic business. But if you don’t know what you’re doing, it’s also one of the worst places to launch a campaign. That’s why I’m here to help make sense of it all for ya.

Google Adwords is an advertising platform owned by Google that allows advertisers to show ads to people who are searching on Google and its partner sites about specific topics related directly or indirectly to their product or service offerings.

It’s super easy to get started, but I still highly recommend finding someone that specializes in chiropractic ad campaigns. That’s us btw (:

We’ll be able to check out your website/social media, etc., and then create the perfect ad campaign that’s guaranteed to blow your mind and help you grow your practice.

Now you might be wondering…

Why is Google Adwords so damn important?

1. It’s a known fact that if people are searching for your services on their computers or smartphones, they’re looking to use your service RIGHT THAT MINUTE.
2. With many chiropractors closing anywhere from 30-60% of all new patient leads, it pays big time to have as many people as possible seeing your ad as often as possible.    If those ads send those patients to your website, then those patients can request appointments online instead of just throwing their hands up in the air and going somewhere else.   Done!

Step 2: Use Negative Keywords To Filter Out People Who Are NOT Your Best Patients And Send ONLY The Ones That Are. Brilliant, But How?  

You may have heard the term “negative keywords” in the past, but you’re probably wondering what in the world it has to do with your chiropractic practice.  Well, at its core it’s pretty much exactly what it sounds like: words that you don’t want appearing when someone searches for your business online.  

Remember how I told you that people instantly get results when they search on their phone?

Well if you’re taking full advantage of Adwords (and trust me, this is where most people totally mess up), then you’ll want to make sure that YOU’RE reaching out to ONLY those who are actively looking for YOUR services and not wasting time on leads who are NOT YOUR PRIMARY MARKET.

If you’re not sure who your primary market is, don’t worry. I gotchu covered.

It’s the people that suffer from conditions that chiropractic care can most impact and whose lives your business can most improve with a single treatment.

So for example: if someone searching on their phone in San Francisco searches “chiropractor,” chances are they’re looking for low back pain treatment after an auto accident or maybe something related to pregnancy (maybe they were just in a car crash).   These people would be considered your secondary market/marketing so feel free to send them traffic, but DO NOT go out of your way to do so!   They’ll find you when THEY’RE ready.

However, if someone searching for your services on their phone in San Francisco searches “hard-working chiropractor who specializes in car crash injuries,” then, by all means, send them some traffic ASAP!

 

You see how this works?

By targeting only the people most likely to be looking for you at any given moment, it makes it so much easier to bring home those sweet 7-figure paychecks.

Step 3: Set Up A Landing Page Or Facebook Ad 

…Wait what?! I thought this was a blog post about online chiropractic marketing not about general business consulting?   Okay okay fine. Forgive me for getting sidetracked haha…     Anyways, here’s the full scoop on landing pages and why they’re the new, hot thing in marketing. So I mentioned earlier that you’re going to want to send traffic from Google to a landing page rather than your home page… Otherwise known as a “squeeze” or “sales” page.

The key here is to give them ONLY what they need and no more.   It should be short & sweet with a very specific CTA (call-to-action).  And guess what? This will actually decrease your bounce rate which means Google will reward you by sending MORE people your way because it actually thinks that you’re providing relevant content!   Checkmate.   

 

Okay so now that we’ve gotten the high-level stuff out of the way, let’s get down to brass tacks:

4: Learn How To Get More Leads From Facebook Ads With Condition Marketing.

Here’s the deal: most chiropractors don’t want patients with other types of conditions coming to their practice because it messes with the integrity of their treatment.  So basically, if you were recovering from a broken neck and came into my office- that’s cool- I’d love to help you get well again, but there might be some slight issues in treating you. Yikes!    

Instead, why not focus on the conditions that you can help the most and who are the best patients?

Doc, I’m talking numbers with you now… You can literally focus your advertising dollars on the patients who pay the most and stay the longest. GASP*

That is where condition marketing comes in.   

The key is to target people who are in pain and most likely feeling hopeless.

So if you’re like most chiropractors, then this means that you’ll be targeting the “lower back pain” condition on Facebook (and countless other conditions too, but we’ll get into that later).  

Have you ever heard of retargeting?   This is pretty much exactly what it sounds like…  Target those who have visited your website, but didn’t fill out a contact form.   

So for example, if someone comes to your page and reads an article about car accident chiropractic care, THEN googles back pain treatment, you can show ads to them on Facebook which will lead directly to your Car Accident Treatment Lead Magnet.    Heck, they may even click the ad before they leave so this is also free traffic!

Step 5: Facebook Retargeting Ads Are A Must For Any Practice That Wants To Stay In The Limelight And Get Rich Quick.

There’s a lot of debate about whether or not you should advertise on Facebook, but I’m here to tell you that if your chiropractic practice is looking to grow, then Y E S, you need to be advertising on Facebook.

Here’s why:   You know how earlier we established that people are going to search for “chiropractor” and they’re going to bounce when they see your ad?    Well, guess what? Most of those same people will also have liked multiple chiropractic pages on FB!   So even though it seems like they bounced from Google, chances are that they actually landed straight into your lap. By using the insane power of retargeting ads, all it takes is one click to bring them back for a very small amount of money.  

What I’m getting at here is that if you’re not advertising on Facebook, then your the only chiropractor in town who isn’t.

So how do you best use Facebook ads?

Here’s another gem: Use the “offer” ad-type. You can literally take people who see your ad and then send them to a page that you SPECIFICALLY created for them! The offer will encourage them to claim it (and once they claim it, you get their name, phone number, and email address).    And that is called the golden trifecta.

Question: So what kind of offer should you place? Doc, I’m glad you asked!  

Here’s one of my favorite offers to use so listen up…     If someone has back pain or an auto accident, then send them your “Complete Back Pain Relief Offer” because it will lead to a mega-squeeze page that will be full of where they can claim a voucher to come into your office while seeing a bunch of testimonials and reviews from other patients.  Once they put in their info at the end there (which takes no more than 5 minutes), then you get THEIR contact info and can remarket to them via email, phone, and Facebook, but now they can also be directed to a page to go ahead and schedule their appointment.

So if you’re looking for an easy way to get your first million, then I hope that I was helpful!  

Now bust out of the chiropractic office and go f*cking make some money doc.

Now there are only 2 things left to do.. actually 3 because now you have to schedule a consultation with one of my strategists so they can teach you how to apply all of this information.  Then after they show you, then my team will help drive traffic back to your practice using these same strategies.  And finally, they’ll settle down once we decide on a number that is fair, but trust me it’ll be more than 7 figures.   

If you want help achieving chiropractic marketing success, schedule for a consultation today.

Think Bullish provides chiropractic marketing solutions to assist you with your practice growth. For more information about our online marketing systems solutions, call us at 305-506-1856 or visit our site to book a demo appointment.