Top 4 Tattoo Removal Marketing Ideas That Never Fail

People spend quite a lot of time researching before opting for a tattoo removal procedure. Since, it’s a niche procedure, using the right marketing strategies is extremely important to growing your practice.

A 2019 survey by Statista revealed that more than a quarter of people in the USA have tattoos. But about 23% of them regret their decision of getting tattoos. This means that the tattoo removal practitioners are trying to look for a specific audience. In this case, the conventional marketing methods that are mostly focused on a broader audience are not likely to be effective in bringing leads to your tattoo removal practice.

Globally, the tattoo removal market is segmented into regions, end-users, and procedures. In the context of procedures, this market is further categorized into surgical, laser, and other procedures. On the other hand, by end-user, it is segmented into clinics and hospitals. So, as an expert tattoo removal practitioner, your focus today should be on making the most of digital marketing alongside traditional strategies to reach out to a larger target audience.

This guide will walk you through the top 5 tattoo removal marketing ideas that will take your practice to the next level without even breaking your budget. As the marketing experts, we have implemented these ideas in collaboration with our awesome clients who were able to nurture leads, establish relationships with their patients, and also strengthen their online presence.

Let’s get started!

Let Your Leads Find You Online Via SEO and Search Ads

Google, Yahoo, and Bing let you market your business online through SERPS. But pay-per-click ads don’t appear randomly. They are shown only when a potential lead looks for a phrase or keyword you intend to rank for. 

Through keyword bidding, you decide how much you pay per click for that ad, but if you place a low bid on keywords, it will affect the placement of your ad. The ideal way is that the PPC advertisements should be on either the first or second page of the search results as the users rarely visit the third page or beyond that.

Another great strategy to find your prospects is to carry out an effective SEO strategy. Search optimization enables you to optimize your site on SERPs without spending a single cent. To begin with SEO, you need a fast and user-friendly website and open accounts on Yelp, Google Business, and other relevant platforms.

Create Awesome Content that speaks to your Prospects

Someone who wishes to get their tattoo removed might have a couple of questions before opting for this procedure. 

Will the procedure be painful? Is it worth it? How much will it cost?

If your tattoo removal marketing game is strong, you will answer these questions through blog posts, social media content, podcasts, or videos on your site.

The goal here is to facilitate your potential sleds and create the type of content that helps your site rank higher on the SERPs. It will only happen when your content is concise, informative, and well-written. Search engine bots can easily recognize the quality content and on the basis of that, they rank the pages higher. They are also capable of recognizing content as well as we do so make sure you are writing in a way that is easier for both your potential leads and bots.

For this, I always recommend our clients to keep the keywords in mind as well as the keywords that your prospects will be looking for in the tattoo removal procedures. Use platforms like Ahrefs or SEMrush to identify keywords that are easy to rank for.

Want to develop a comprehensive plan for your tattoo removal marketing? Our experts will help you get started. Schedule a discovery call here

Have as many Testimonials as possible

Word of mouth marketing is one of the most reliable forms of advertising any business can count on. Testimonials are a cost-free method for your tattoo removal marketing that uses your existing relationship with patients to your advantage.

They are a powerful method to position your business as credible in front of your potential leads. People look forward to hearing from your existing clients before signing up for any procedures to see if the service is worth opting for.

You can obtain testimonials through various outlets but make sure you showcase them on your social media platforms, websites, press release, brochures, and emails. Gaining five-star ratings go a long way when it comes to marketing your practice. 

After all, nothing looks more credible than a genuine and positive testimony from a satisfied client.

Offer Frequent Promotions and Discounts

This one is a no-brainer!

A great way to increase customer loyalty and drive revenue is by offering special discounts to your existing and potential clients.

All of us like a good bargain. Special promotions help reward your loyal customers and encourage them to return again. Not only this, but they also drive sales especially when you offer seasonal or occasion-based discounts to stretch your revenue. 

Many clinics today offer promotional discounts to meet the budget needs of their clients, decrease the chance of no-shows and encourage follow-ups. 

Here is the list of some of the most creative offers you can create for your clients:

• BOGO offer– Buy 2 treatments and get the 3rd one free
• Referrals – Get 20% off on referring a friend or family member
• Packages – Save $50 on the purchase of a 3-treatment package
• Seasonal discount – Get 25% off this St Patrick’s Day (Follow the yearly festivals and holiday calendar and keep tweaking this offer.

Skyrocket Your tattoo removal business with Think Bullish!

Here is the truth

A smart marketing strategy is a key to success whether you are an expert tattoo removal practitioner or only beginning at the moment. Our expert marketing team helps you identify the best marketing strategy that brings you leads, generates revenue, and keeps your marketing efforts sustainable.

Schedule a call with us today and know more about how we can help you skyrocket your tattoo removal services today.

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