Why Does the Best SEO for Chiropractors Go Beyond Just Keywords?

Takeaway

SEO is a powerful tool for boosting your chiropractic care online. When we talk about SEO, the first thing that comes to mind is keywords. However, SEO involves more aspects than just a bunch of key terms. Developing an understanding of different types of SEO, such as on-page, off-page, and technical SEO, can help you adopt a holistic perspective to devise better strategies and ultimately improve your website’s search engine ranking.

Let’s get to know these various types of chiropractic SEO and some proven strategies that go beyond keywords for Chiropractic websites.

Keywords are indeed the foundation of search engine optimization and every strategy to boost the visibility of your website revolves around some keywords. However, if you think strategically about your chiropractic marketing, you’ll realize that good SEO is not merely about keywords but involves so much more.

In addition to keywords, optimizing your website for search engines also means technically enabling it to support search engine algorithms and crawling mechanisms so that your website can be found easily and rank higher. If you are keen to know which SEO strategies go beyond keywords, read on! In this blog post, I am sharing all those SEO tactics for better rankings and more visibility.

Types of SEO 

Before I talk about other SEO strategies besides keywords, I’d like to briefly shed light on types of SEO. I am discussing the various types of SEO we use to help you understand how this phenomenon goes beyond just keywords.

On-Page SEO

On-page SEO techniques and strategies ensure that your website remains appealing to users and search engine algorithms. This is the most common type of SEO that mainly revolves around keywords. However, it is not merely about using keywords in your blog posts and website content. It also entails incorporating your key terms in the alt text, titles, and meta descriptions. These on-page techniques improve the quality of your content and search engine ranking for your website.

Off-Page SEO

When I say the best SEO for chiropractors goes beyond just keywords, I mean that you should practice off-page SEO. These are the strategies that I am going to discuss later on in this post. Off-page SEO centers around backlinking and establishing authority for your website. This helps improve your website’s credibility, and authenticity and ultimately leads to better search engine rankings.

Technical SEO

Technical SEO is usually related to the structure of your website and sets the foundation for your on-page and off-page SEO. As its core focus is to improve the design and structure of your website, you can say that it is closely related to on-page SEO.

SEO Strategies That Go Beyond Keywords 

Now that we know the different types of SEO, we are in a better position to discuss effective strategies to enhance your website’s search engine visibility.

Keep Your Content Organized

The content of your website is closely tied to SEO. SEO efforts are primarily aimed at amplifying your content’s reach. Even when it comes to keywords, you have to incorporate them into your content. The best SEO for chiropractors means not only incorporating keywords in your content but also keeping it organized and easy to understand for both your visitors and search engines. Some of the ways to keep your content organized include:

• Using headings and sub-headings
• Make your content skimmable by highlighting important facts, figures, data, and quotes
• Classify your blog posts into well-defined categories
• Use easy-to-understand language
• Use hashtags and descriptive titles

Work on Your Website Structure, Usability & Experience

This may come as a surprise, but it’s true that your website’s layout, structure, and usability also impact your SEO. You have to design your website in such a way that it becomes easy to navigate and use. A thoughtfully designed website structure allows for smooth navigation. This is not only great for visitors but also works wonders for search engines. 

Speed Up the Loading

Another important factor in improving the SEO of your website that does not involve keywords is the time it takes for your web pages to load. This is an aspect that falls under technical SEO and impacts the performance of your website. For instance, if your webpage loads slowly, it may frustrate visitors and ultimately result in an increased bounce rate. This also means while loading speed affects your conversion, it also impacts organic traffic coming to your website. This is a factor that can directly impact your page’s ranking and visibility. Working to improve your page speed means compressing your images, minimizing HTTP requests, leveraging browser caching, using content delivery networks (CDNs), and optimizing your code by removing unnecessary characters or scripts.

Get An SSL Certificate for your Website

This may come under technical SEO and is something that many people overlook. However, this is a crucial aspect not only for your website’s SEO but also for its security. Google regards HTTPS encryption as a strong signal of security. For websites that are not HTTPS encrypted, Google displays a security warning in search results. Therefore, you need to work with a website builder that prioritizes security. When you install an SSL certificate on your web server, you not only enhance your website’s security but also improve its SEO by:

• Building trust and showing that your website is safe from hackers
• Ensuring that information you fetch through forms is protected
• Improving user experience by rendering safe browsing
• Increasing your website’s chances of being prioritized in search results.

Conduct Competitors Analysis 

The best SEO for chiropractors is not only about what you need to do to improve the visibility of your practice but also about keeping an eye on what your competitors are doing. Luckily, SEO is something you can easily gauge and understand by observing a few things. No brand can play SEO undercover, their strategy usually surfaces and is understood by those who know about search engines and ranking systems.

Conducting competitor analysis may involve looking at what keywords they are using, how many blog posts they are publishing, which keywords they are ranking for, and other SEO-related factors that can give you insight into their strategy. This exercise provides you with ideas that are already working and shows you what you can do differently to win the ranking race.

Prepare Your Website to Get Discovered

When patients search for chiropractors and visit your website, they are likely to have high conversion potential.

A solid website on which you incorporate these SEO best practices that go way beyond using keywords ensures an experience that always attracts highly qualified leads and makes them want to engage with your practice. This means that thorough and strategic SEO strategies not only help visitors and search engines but also boost your practice. Start implementing these strategies and get ready to be discovered by potential patients.

To get started with your Chiropractic SEO, get in touch with our experienced team at Think Bullish here.