Don’t Cut, Invest: Strategic Chiropractic Marketing During A Recession

I know, that amidst this crazy inflation and ever-increasing price hikes in almost every commodity, spending on marketing can be nothing but a burden. It is for this reason; that many practitioners prefer to shrink their chiropractic marketing budget let alone halting it altogether.

Often, marketing is one of the first things to go out of the window when things get tough and the budget tightens up. This happens mainly because of uncertainty and dwindling results in the past.

If you are also thinking about slashing your marketing budget, hear me out first.

If you do so, you’d be making one of the biggest mistakes to deal with this inflation. I know for a fact that if executed rightly and strategically, marketing can be an investment rather than an expense. Undoubtedly, marketing is the single source that can help your practice thrive even during a recession.

Let’s discuss how and why you should continue a strategic chiropractic marketing approach even during economically challenging times.

Watch this recorded webinar on my YouTube featuring top doctors across the state who discuss ways to recession-proof your practice.

Why Practitioners Feel Apprehensive About Marketing During A Recession

When increased prices push you to shrink your marketing budget, it is natural to feel uneasy about promoting your practice. You begin to question, “What if your marketing spend doesn’t yield the expected results?” This is especially true when your marketing lacks a solid strategy. These concerns and risks often lead practitioners to avoid spending on marketing.

Here are some common marketing headaches I see all the time:

• Ad campaigns that flop.
• Ads that start strong but fizzle out fast.
• Leads that ghost you.
• Fully booked appointments that no one shows up for.
• A solid show rate, but it’s all tire-kickers with no cash or commitment.

When your marketing is this messy, it’s no wonder you’re feeling sketched out about diving into chiropractic marketing.

Keep Pushing Your Marketing Efforts

During tough economic times, it may seem logical to halt all your marketing efforts to save money. But just like stopping your watch to save time won’t help you, hitting a pause on your marketing won’t cut down your expenses. The key here is to shift your perspective to surpassing chiropractic revenue goals. Instead of viewing marketing as an expense, you must consider it as an investment. Adopting this mindset allows you to focus on maximizing returns.

Conquer Your Campaign Fears and Market Your Practice with Confidence

Are you wondering how to overcome all your apprehensions and continue to promote your practice? I have practical tips and effective strategies to help make your marketing efforts truly pay off.

Utilize Competitive Research to Formulate Your Strategies

How do you see your competition—as a threat or an opportunity?

While competition may seem cutthroat, it can be a blessing if perceived correctly and utilized effectively. Your competition can provide valuable insights for your chiropractic marketing. By conducting competitive research, you can get to know what attracts patients, what repels them, and what keeps them coming back. You can then use these insights to devise a strategy that separates you from the lot.   

Test, Tweak, and Elevate

Marketing exercises are not like a one-and-done deal; rather, they require you to adopt a proactive approach. Keep testing and experimenting with your ad campaigns and funnels. Make tweaks and see what clicks with your audience. This helps you pinpoint what’s not working and fix it. One key tip: run condition-specific campaigns with separate ads and funnels. This keeps your audience focused, lowers your cost per acquisition (CPA), and drives better results.

Track Everything, Obsessively

Implementing a data-driven strategy is not enough, you need to keep an eye on how this strategy performs through continuous tracking. There is a saying: ‘What can’t be measured can’t be improved’, and you need to apply this principle to your chiropractic marketing. By tracking everything, you stay informed and get to know what’s moving the needle and what’s draining your budget. This is the best way to ensure that you do not waste money on ineffective strategies.

Build an Omnichannel Presence

The best way to optimize your marketing efforts is to build and maintain an omnichannel presence. The smart move? Start with the most popular channels, then gradually expand your digital footprint. This way, you’re everywhere your potential patients are, making it easier to connect and convert.

Take the Leap

Indeed, during an economic downturn, continuing your marketing efforts may seem challenging. However, with these strategies and tips in your arsenal, you can always win the battle. The aim is to keep expanding and growing your practice. To achieve this, you need the right fuel. Your marketing efforts in the right direction provide that fuel to your practice. So, shed those doubts and watch your efforts turn into success.

To implement these strategies with the help of my expert team, schedule a discovery call here.

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